I don’t subscribe to many online newsletters. The ones I do subscribe to are inspirational and have great usable information. One newsletter that I actually read and thoroughly enjoy is The Weekly Retail Experience by Doug Fleener of the Dynamic Experience Group.
As an example- the last couple of newsletter topics were:
- Maximize Your Post Holiday Opportunities- great tips on Identifying, Influencing and Intercepting customers. Good reminders of keeping customers in the store and maximizing your opportunities.
- Crazy Busy or Crazy the Store is so Slow- Great tips on ”turn the browsers into buyers and the register into singers”. Good sales tips, some important verbiage to use with customers
- Wednesday Musings: Maximizing Downtime, !!!!, and Other Holiday Stuff - Everybody has downtime- but this article talked about creative ways to use downtime.
We all need reminders, hints, ideas on ways to do business, especially in today’s market. I would definitely check out The Weekly Retail Experience, subscribe to it and our blog (theopticalvisionsite.com) as well! If you are overcome with weekly email updates, then assign a staff person to read and report to the office at a staff meeting. It can lead to good discussions, improvement of your retail business as well as a great team building experience.
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- Winning Optical Retail Strategies
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- Retail Math for the Optical Retailer- Learn to Grow Your Businesss
- Breaking Even-Optical Retail Strategies
- Tracking Sales Per Square Foot
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