Every time I turn around today, somebody is telling me about Groupon. My friend Ginny uses Groupon at least once a week and she has friends who use Groupon Groupies. For those who didn’t know (like me) Groupon is a collective buying discount service. There has been other types of collective buying services over the years but apparently Groupon is the hottest trend because they have made it simple and social.
What happens you subscribe and get one great deal for your local business community via email everyday. Here is the deal: The discount is not good until a prescribed amount of people decide to buy it. To make sure that ‘amount’ needed is met, subscribers are pushed to to recommend it to their friends. All the links via Twitter and Facebook are on the site so it’s just one click. Plus they have a refer a friend program in which you get $10.
So instead of the retailer making one sale, they can make many sales off of one great deal. In eyecare, I can see this when you want to push out a lot of dead stock, promote contact lenses or even eye exams.
For a retailer, the eyecare professional it is free! To get involved all you have to do is sign up and they do take a percentage off of only the products that are sold. That means it is virtually risk free, they only make money when you make money. What I find the most intriguing, the target audience is the hardest audience to reach the GenY and GenZ market who are wired in and have spending money. Check out the demographics.
Groupon Groupies are young and smart
Groupon Gropies have money and jobs
Groupon Groupies are single women
This can be a wonderful opportunity for eyecare professionals. The benefits:
- Desirable demographics, young, employed, educated and active online.
- Potential for viral marketing and social impact.
- Reach a specific targeted audience of potential that are attracted to coupons
- Potential of high referral- Groupies email, Twitter and FB your offers onto multiple friends.
- Even if they don’t buy your groupon, millions of people will see your name (free advertising)
- Grouponer’s have to buy, they purchase in advance, these are not looky loos. They are already a customer, all they have to do is walk in the door- once they do that it gives you the retailer the opportunity to add onto the sale.
What do you have to lose? Get your name out, get new patients, fill up slow times, sell out old stock, promote referral business and why not?
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