Green Motivators: Environmental Leader
Retailers rate cost reductions and brand identity to consumers as the top motivations for adopting more environmentally sound practices, according to a recent survey from the Retail Industry Leaders Association.
Among what are called “winners” when it comes to the environment, about 59 percent of retailers cite cost reductions and brand identity as their motivators, followed by ethical obligation (55 percent) and industry image (55 percent), according to the report, “Real-World Green: The Role of Environmental Savings in Retail.”
Read the Full Story at Environmental Leader
Retail Motivators
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Brand Identity is important. However-I have always believed that YOU are the Brand-YOUR image is THE brand. I was taught by a mavin in the high end menswear business that you want the brand that NO ONE has heard of yet. Separating YOU from your competitors & allowing you greater mark up & profit margins & uniqueness, because you are not competing on price-only when you have the same as others do you have to compete on price-whether a frame or lens or A/R Technology.
Yes there are those consumers that need that brand acknowledgement by their peers, but for those who have “already been there & done that”…the name brand is not that important as are quality & individuality. It’s how YOU spin it. Isn’t everything?
believe it or not-I was in an optical shop recently discussing Luzerne Optical lab when a couple walked in & wanted to purchase Maui Jim frames. after a brief discussion the owner/optician confessed to the customers “The reason I don’t have a lot of Maui Jim is because I have not paid my Maui Jim bill & they have me on credit hold”!!!!!!!!!!!
One cannot make these things up…