You might think that most of the high end designer brand sunglasses are considered “young and hip”. You are right, but who considers these sunglasses to be young and hip? Often it is people over 30 and many of the under 30′s want to look different and have their own brands and identity separate from the generation just in front of them, let alone two generations before them!
Ete's Sophia Cygne
Kind of the opposite of “Not Your Daughter’s Jeans”, young women do not want to be seen in the same eyewear as their mother, no matter how trendy that mother might be which means if you want to appeal to that younger generation make sure you have some “Not Your Mother’s Sunglasses” in a display that speaks to these young optical consumers.
Right now the big retro look is in like this Ete sunglass from Optylux worn here by Charlotte, 22 years old and looking for some style. She picked this one for the big eye size and loved the feathers as they are different from what everyone else is wearing. Her 19 year old cousin says she loves the colors in OGI‘s Frame collection “they speak to her”. It is OGI Frame’s marketing and display that “speaks” to her as it is young and hip.
There are a lot of niche eyewear brands and looks that can differentiate you and your optical merchandising from the other 10 high street optical retailers, all with the same product. A little differentiation will help you appeal more to the younger generation, they have money too!
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Are these real feathers and how do they get in there?