Eye-Catching Creative and Cost Effective Point Of Purchase Materials

Photo: catchingfireflies.com Anthropolgie Window- Using Kitchen Utensils

Creating attractive and innovative optical displays to draw the customer in or to move slower moving eyecare products, doesn’t have to cost a lot of money or even take up much time. Almost every item, thing or object you own or find can be made up in great eye-catching, consumer attracting displays. I once saw a display (years ago) that was a line up of Joy Dishwashing Liquid and eyeglass perched on top. It was so clever. The advantage, buy the dishwashing liquid and you can reuse it!

Where to Find:

Garage Sales, Thrift Stores, your house and garage, Craigslist for Free Stuff

From Your House- the advantage of using things from your house, you can easily recycle them back into the household

• Hangers- Colored hangers with matching eyewear dangling can be very effective.
• Books- stack a few books and place eyewear
• China Settings, dishes and napkin rings
• Plants, pine cones, branches,
• Cotton Balls
• Cardboard Boxes, stacked and painted
• Newspapers, and Magazines
• Sand, shells, rocks,
• Antiques, furniture and knickknacks
• Lamps or just fun lamp shade with coordinated eyewear dangling!

Food

• Lemons, Oranges in a bowl and accessorized with eyewear not only smell good- they can make attractive displays!
• Spice Bottles- Match up your Sage colored eyewear with a Sage spice

Hardware Stores

• Plumbing tubes, nuts and bolts, pliers make up ‘manly’ eyecare displays. Even use some tag lines:
• ‘We guarantee no repairs with our Eyewear”
• ‘Were nuts about our new Summer Collections’
• We’re wired for the futures..

Carpet and Tile, Fabric  Remnants

• Cut apart, use as backdrops, show off colors.

Gardening Stores- just in time for spring, small pots of flowers, gardening gloves gets patients in the mood for sunglasses

• Bark, flowers,

Party and Paper Stores

• Gift wrap bags with tissue papers – encourage your patients to give gift certificates

Old Records, CDs

• With the retro look so in, why not showcase a bunch of LP’s and show off your vintage and retro eyewear .

Office Items

• Colored Post-its, even wrapping tape can make up some unusual eye-boggling displays.

Local Boutiques

• Many of your local boutiques have window dressers and merchandisers- try doing a trade with them to merchandise your office.

Toys

• Get the kids in, bright colored toys are a fun way to encourage eye exams for kids

Local Artist

• Many local artists, sculptors, woodworkers would like to showcase their products, why not let them showcase them in your office?

Old Clothes

• Halloween costumes, theater groups and clothes that you don’t wear
• Scarves, jewelry, shoes, purses

Sports Equipment

• Most sports equipment is not used, so why not put some tennis rackets, footballs, or whatever the sport in season and display to showcase performance eyewear

Similar Posts:

• Eyecare Visual Merchandising Tips By Corning
• Window Shopping And Eyecare Professionals
• Is Your Eyecare Office Boring?
• Eyecare Marketing: To Eyewear Or Not To Eyewear
• A Simple Valentine Day Eyecare Display By Fashion Optical