Do you dare to be different? Need to spice up your marketing? Need new patients? Need patients to come back? Why not try some fun and easy promotions. The objective- to get new patients and increase your Talk Factor! Give patients a reason to come in, whether by a special sale, trunk show or even free blood pressure test. Make it fun and interactive- think about partnering up with some of your friends to offer services or products that they normally wouldn’t get in your office.
I have listed Federal holidays along with fun and wacky holidays that you can build a marketing plan around.
January
- Elvis Presley Birthday (Jan. 12)
- Martin Luther King Birthday- 3 day special
- National Clean off Your Desk Day (Jan 12th)
- Organize Your Home Day
- Humanitarian Day
- Women In Blue Jeans Day
- National Blood Donor Month
- Financial Wellness Month
- Poison Prevention Awareness Month
- Cervical Cancer Awareness Month
- New Year’s Day
- National Personal Trainer Awareness Day
- National Thank Your Customers Week
- Women’s Self Empowerment Week
- Customer Service Day
- Get To Know Your Customer Day
- Hunt For Happiness Week
- Chinese New Year
- Appreciate a Dragon Day- (Jan. 16th)
- National Nothing Day
- Religious Freedom Day
- Kid Inventor Day
- Anniversary- PGA of America
- Benjamin Franklin Birthday (Jan. 17th) he invented the bifocal-
- Pooh Day- Jan 18th- Good for a Kids day
February
- Valentines Day- All Red/Pink frames special
- President Day Promotions
- Mardi Gras
| American Heart Month | February |
| Marfan Syndrome Awareness Month | February |
| National Time Management Month | February |
| Library Lovers Month | February |
| Plant The Seeds Of Greatness Month | February |
| National Weddings Month | February |
| National Parent Leadership Month | February |
| National Youth Leadership Month | February |
| Marfan Syndrome Awareness Month | February |
| Women’s Heart Health Week | February 1-7 |
| National Patient Recognition Week | February 1-7 |
| Groundhog Day | February 2 |
| World Marriage Day |
March
- First Day of Spring
| American Red Cross Month | March |
| Steroid Abuse Prevention Month | March |
| Irish American Heritage Month | March |
| National Women’s History Month | March |
| Poison Prevention Awareness Month | March |
| National Ethics Awareness Month | March |
| National Umbrella Month | March |
| National Optimism Month | March |
| National Athletic Training Month | March |
| National Nutrition Month | March |
| National Children’s Craft Day | March |
| National Eye Donor Month | March |
| Return The Borrowed Books Week | March 1-7 |
| National Sleep Awareness Week | March 3-9 |
| International Women’s Day | March 8 |
| National Girl Scout Week | March 8-14 |
| Purim | March 10 |
| St. Patrick’s Day | March 17 |
| World TB Day | March 24 |
April
- Spring into Sun- Sunglass promotion
- Arbor Day
- Daylight Saving Time
- Passover
- Secretaries Day
| National Oral Health Month | April |
| March for Babies | April |
| National Occupational Therapy Month | April |
| National Child Abuse Prevention Month | April |
| Stress Awareness Month | April |
| Alcohol Awareness Month | April |
| Jazz Appreciation Month | April |
| National Car Care Month | April |
| April Fools Day | April 1 |
| National D.A.R.E. Day | April 8 |
| Easter | April 12 |
| Consumer Awareness Week | April 15-19 |
| World Hemophilia Day | April 17 |
| Earth Day | April 22 |
| Administrative Professionals Week | April 19-25 |
| Administrative Professionals Day | April 25 |
| National Head and Neck Cancer Awareness Week | April 27-May 3 |
May
- Mothers Day
- Memorial Day
June
- Bi-yearly overstock clearance sale
- Father’s Day
- Go Skating Boarding Day
July
August
- Back to School Special
| National Immunization Awareness Month | August |
| Children’s Eye Health and Safety Month | August |
| National Women’s Month | August |
| Beach Month | August |
| National Parks Month | August |
| Cataract Awareness Month | August |
| Happiness Happens Month | August |
| Neurosurgery Outreach Month | August |
| Spinal Muscular Atrophy Awareness Month | August |
| American Coast Guard Day | August 4 |
| National Night Out | August 4 |
| Thanks For All The Gifts Week | August 12-19 |
| International Youth Day | August 12 |
| Little League Baseball World Series | August 21-30 |
| Women’s Equality Day | August 26 |
| Be Kind to Humankind Week | August 25-31 |
September
October
- Halloween – Crazy Contact Lens promotion – Trick or Treating at the Office, Costume Contests and more
- Rosh Hashannah/Yom Yippur
- Daylight Savings time
- Columbus Day
November
- Black Friday-
- Flex Time Benefits push
- Veteran Days
December
- Flex Benefits
- Pearl Harbor /Remembrance Day
- Year End Clearance Sale
| Colorectal Cancer Education and Awareness Month | December |
| AIDS Awareness Month | December |
| Seasonal Depression Awareness Month | December |
| Safe Toys and Gifts Month | December |
| Learn A Foreign Language Month | December |
| National Sign Up For Camp Month | December |
| World Aids Day | December 1 |
| National Tolerance Week | December 1-7 |
| National Aplastic Anemia Awareness Week | December 1-7 |
| Human Rights Week | December 9-15 |
| Posadas | December 16-24 |
| Chanukah | December 22-29 |
| Christmas | December 25 |
| Kwanzaa | December 26 – January 1 |
Resources
- e-Promos-
- Zany Holidays- has more holidays
- Weird Holidays
- My Daily Plan- even more holidays
- Fun and Interesting Days From Holidays.net
- Jewish Holiday Calendar
- Wikipedia- State Listing of Holidays
- Federal 2009 Holidays
- The Promo- How To Blog
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- TO DO: Set Up Marketing Calendar For 2012
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- Obama Proclaims Save Your Vision Week
- ‘Dust to Dollars’- Optical Promotions That Work
I myself am a representative of a company that sells promotional products. I must say that this post has provided me with some valuable info to think about. You’ve done a formidable job, buddy!