Engage Eyecare Patients and Compete Against The Internet

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One of the ways you can compete against the Internet is to get patients and customers to come to you and engage them in your eyecare practice. People shop online or at box warehouses, because 1.) It’s convenient 2.) Their perception of value is based upon price 3.) They may not know all the options of products and services that are available to them.

Special Events do several things:

• Inspire customers and patients to come to you.
• Enhance your image and reputation.
• Increase talk factor
• Good media fodder.
• Sets you apart from the internet
• Create excitement and fun for both you and patients.
• Encourage customers to touch see and feel.
• Allows you to showcase new products and trends.

Some of the optical special event articles we have posted:

• Optical Fun Events- Eye Caching
• Optical Fun Events- Have a Cookie Party
• Optical Fun Events- Crazy Sneaker Days
• Getting Patients- Have a Green Party
• Dust to Dollars Promotions That Work
• Fun and Easy Promotions- Get People in the Door
• Optical Events- Offer a Freebie
• Successful Optical Trunk Shows

That is not even counting your eye health events: You have many resources available to help you promote eye health, VCA, Prevent Blindness, AOA etc..

• Back To School by Clearvision
• World Glaucoma Day
• Infantsee
• Healthy Vision Month

I can hear you now, what a hassle, we don’t have time for this, our customers/patients don’t care- we don’t care! My response- you may not care, but don’t pre-judge your patients on whether they care or not. It is very obvious by the sales figures (online and box warehouses) they do care. Yes, having events can be a hassle and more work. If you start planning now for 2010, by making a marketing calendar for events, it gives you plenty of time to prepare, plan and budget. Always remember, you have partners in your business that can help- your optical vendors and eyecare organizations.

Similar Posts:

• Eyecare Events- Fabulous Fridays
• World Glaucoma Day – March 12
• Summer Events Are Good For Business
• EyeCare Events- Bowling Alleys & Puma Parties
• Do You Have A Holiday Marketing Plan?