Classique Oliviero Contini POP
A lot of unwanted ties will be bought between now and June 2oth (Father’s Day) and most of them will be left in the gift box or the dresser drawer. Better to get Dad something he really needs and will wear like new eyewear! Two billion (yes billion) dollars will be spent on Father’s Day gifts this year and the optical industry should be getting a bigger share. Consumers are looking for guilt free gifts because of the Big Recession and eyewear is the perfect guilt free gift for the modern father. Dad’s don’t want ties!
Now is the time to put out some good looking point of sale with Men’s Eyewear, like this example from Classique featuring the Oliviero Contini collection, and a strategically placed sign or two with “FATHER’S DAY GIFT CERTIFICATES AVAILABLE!” You gotta put out the bait to catch the fish!
Happy Costa Del Mar Customer
Polarized sports performance sunglasses are always good, especially for Dad’s that like fishing like this guy from the Costa Del Mar Scrap Book. Big fish!
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