OptiCote, a leader in eyewear lens coatings sent us their top mirror coating for 2011 and 2010
Vibrant Green Takes Off in 2011
Michael Bellomo says ‘I am often asked what are the top selling mirror colorations. The answer rarely varies. For those of you who would like to know here is a list of the top twelve selling mirrors for the last two years.’
Here they are top lens mirror coating for 2010 and 2011:
2010 Top Mirror Coatings
- Flash Silver
- Solid Silver
- Black
- Solid Blue
- Flash Gold
- Flash Blue
Flash Gradient Gold
- Caliente(red)
- Solid Gold
- Citrus(yelloworange)
- Flash Gradient Silver
- Double Gradient Silver
- Gradient Solid Silver
2011 Top Mirror Coated Sellers
- Flash Silver
- Solid Silver
- Black
- Solid Blue
- Flash Gold
- Flash Blue
- Caliente
Citrus Mirror Coating Hot with Yellow Fashion Trends S/S 2012
- Solid Gold
- FlashGradient Silver
- Citrus
- Double Gradient Silver
- Vibrant Green
Key observations from 2011:
- The 10% growth in 2011 over 2010 is being driven by eye care professionals and consumers who have taken a great interest in sunwear.
- Consumers are focused on personalizing a look.
- Greater emphasis’s placed on their ophthalmic health and comfort.
- Coating various types of photo-chromic lenses with a flash or clear mirror has surged significantly. Polarized lenses are being coated with solid mirrors (silver, gold and blue )
- trend is fashion mirror colors in red, orange and green.
- Lenses treated with a gradient tint from light to dark are being coated with flash, solid or gradient
Flash Gradient Silver Trending up
mirrors.
- Base colors are evenly split between dark gray and dark brown. However G-15 is trending upward. •
- Mirror coatings on clear lenses as a day time fashion statement or after hours look are increasing in popularity.
At Opticote: of the 12 mirror coatings, 7 are completed and shipped out the same day. If you can find someone who beats that, document it and dinner is on me (Michael Bellamo) at the restaurant of your choice. Labs and eye care professionals recognize the urgency in putting sunwear on the face of the consumer. Plus the smile that goes with it as they walk out the door with their new look.
Maybe none of the above matters at all. Maybe the real reason is that sunwear with a mirror on it is just cool!
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