I personally wanted to find out more about Pixel Optics and the atLast lens because this is new technology and I want to know more about the benefits it offers. I looked for an ECP that was prescribing this lens and came across Dr. Moody, a frequent prescriber of the atLast lens. Dr. Moody’s patient base is mainly adults, aged 18 – 60 which as you would expect, results in a high proportion of emerging presbyopes.
I asked him a few questions and apart from being a fan of European football (soccer to you Americans) and supporting U.K. teams like Chelsea and Aston Villa I believe Dr. Moody to be reliable.
Here is a summary of our conversation about atLast.
1. How long have you been recommending Pixel Optics Lenses to your patients? Since I first learned about them from a fellow OD in early 2009. I tried them myself first and really liked the lens.
2. What do you like about atLast lenses? I like the wider field of view, especially at computer distance vs regular progressives = more comfortable near work. I tried the lens with three existing patients that had been having difficulties with regular progressive lenses and who I thought would benefit from the wider field of view.
3. What do your patients have to say about them compared to other lenses? The same as I do – they don’t feel as restricted while on the computer. For example one of my first three atLast patients is a bank teller who was using reading glasses, had tried progressives and found that she could not read the computer screen well enough. This patient was very happy with the results of atLast.
4. What value do these lenses bring in terms of cost and benefit? They are great for those who do a lot of concentrated near work at about the same price as a premium progressive.
5. Are some patients more suitable than others? Three groups of patients:
a) those who do a lot of computer work
b) those who must be able to see near and far without changing glasses
c) first time multifocal wearers.
6. What is the Pixel Optics like to work with? Very professional and informative – a really innovative approach to product development which carries over into their marketing efforts.
7. What if anything do you expect in terms of new technology from Pixel Optics? I’m really looking forward to the lens that changes power which may be released in 2010. I also look forward to how they use composite technology to maximize the benefits of different optical lens materials. I expect to see a big leap forward for mankind in terms of patients’ lens options.
8. Anything else you would like to add? I believe optometrists and opticians should be recommending AtLast to all of their patients who fall into the three categories mentioned above. Try it with some patients and monitor their response. Also, existing lined bi-focal patients can be hard to switch to a progressive lens but we have more success with atLast as they can still see the line above the reading area on the inside of the lens but it is invisible to everyone else.
9. What about in general just talking about the industry? I would like to see the insurance companies position patient benefits more realistically i.e. recognize that reimbursements are much too low to cover complete exams and eyewear needs. Moody Eyes offers all the major insurance plans and most patients expect the insurance to pay for everything but as we all know it is really partial coverage.
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