It is snow and ice sports season which is a good marketing opportunity for all those mirror coats and sports lenses.
ICE Point of Purchase
I like the POP and marketing copy that Icoat has for their ICE Mirror lenses – “Feel the chill of the most vibrant mirror coatings to ever come between ones eyes and the elements. It is time to experience the fashion, form and function of ICE. Ice mirror coatings at iCoat are designed for the hottest fashion with the coolest performance.”
Eye catching Point of Purchase is really important so your lens customers can see the mirror coating colors and effects as well as understand the benefits. Some pictures like the skiier above get attention and may bring the customers’ thoughts to a sporting activity that they might need lens treatments for. They will be more receptive to discussing these needs if they see good visuals and interesting copy.
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