Latisse by Allergan (who introduced Botox) – is a Rx Treatment for hypotrichosis used to grow eyelashes. Allergan is predicting in the long run that women ‘will not blink at spending $120 for a one-month, 2 milliliter supply of the drug, comparing the cost of longer lashes to a daily cup of coffee’
Eye Bogglers:
- Consumer spending for Mascara- $5 Billion/year
- Cosmetic Use of Botox- $600 Million in 2007
- Worldwide Sales of Latisse predicted to be $500 Million
Last weekend at OptoWest, Dave Geffen O.D. asked me if I thought he should have a special Event introducing Latisse along with a Trunk Show. Yes, Yes and Yes! This is a great opportunity to get new patients into the office, introduce cutting edge products, promote eye beauty and health (in a safe environment), create a non-manage care revenue stream and increase profitability! Plus it does not distract from your other revenue streams! (Unlike Lasik)
The cosmetic industry is recession proof. Women do not stop wearing makeup- they may use a less expensive product, but they never stop buying. Health-wise, women are supposed to throw away their mascara after 2-3 months. You could be doing all women a favor and saving them money by providing this new optical, eye health and beauty service.
Resources
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This product is ridiculously overpriced… I have been using Revitalash and have lush lashes, but when I heard about latisse I decided to check it out, but the price was outrageous… I also heard it is uncomfortable and irritates the eye… AND what a pain in the butt to go to your doc for a prescription drug… What person has the time/money to go through this???
Sarah, don’t bother with Latisse. I tried it and suffered through 6 days of itchy, red, eyes!!! I’m really bummed, as I spent $120.00 @ my Gynecologist’s office. I’d love to try Revitalash—a girl at work uses it and her lashes are gorgeous! Where can I buy Revitalash??
I am using Revitalash, and it’s working wonders! I bought directly from their website. My friend warned me not to buy from amazon or ebay to make sure that I have the real thing.
using any cosmetic enhancer doesn’t work overnight for you to see the result the question is, is it worth the wait? In revitalash it’s a yes, because you really can see a result for a couple of weeks of using it and you can proudly recommend this product.
Just got the most wonderful product, revitalash! thanks to my sis.. its really wonderful