New Sponsor – Tura Eyewear

We are very pleased to welcome  new sponsor  - Tura Eyewear. We love Tura Eyewear’s history which goes back a long way but began with not just being a medical necessity but also a fashion accessory so they were pioneers in marketing and building the optical industry. We also like the educational programs that Tura Eyewear offers.

Tura Eyewear brands include:

Turaflex, Lulu Guinness, Ted Baker, Goldfinch and of course:

A Legacy of Innovation

An established eyewear company today, Tura Eyewear was born out of “The House of Levoy,” a dispensary on Madison Avenue in New York City. (The name Tura was derived from the company product the “Futura Mirror.”) Here, eyewear was promoted as both a medical necessity and a fashion accessory. In fact, in 1949, the Levoy family ran an ad for their business which said: “Because women who wear glasses realize that there is no such thing as inconspicuous glasses, spectacle frames assume their logical place as a fashion accessory.” The young company also prided itself on quality, with the first and only all-metal die-cast frames in the industry.

Making Fashion History

Company founder Monroe Levoy also believed that eyewear was just one part of a bigger wardrobe. Tura, therefore, encouraged owning a wardrobe of glasses to match color schemes in clothing. They even sold matching jewelry and frame sets for women and matching cuff links and frame sets for men. Ever the father of invention, in the 1940s Levoy introduced the “Turanette,” a double tiara design on a lightweight metal frame that held hair in place. It is no doubt that Levoy’s innovative fashion philosophies set the optical industry in motion.

Service Experts

In today’s busy optical dispensaries eyecare professionals are stretched for time. Tura keeps its exclusive sales force streamlined to meet your needs – One Rep, One Call, Does it All. Our 100 plus, full service marketing consultant’s service your area, no matter where it falls on the map – covering all of North America and Canada. Marketing Consultants can help you manage your frame boards, aid you with product exchanges, give an ABO certified presentation for continuing education credit, assist with style shows and merchandise your office.

Business Partner

Tura partners with you by offering creative sales programs to meet the needs of your business; deferred billing options, product rebates, promotions that earn you and your staff gifts, a loyalty reward program and merchandise co-op, just to name a few. We can also help to enhance your office with free-standing floor spinners and the frequently requested Tura Mirror.

Tura now offers a fully functional website featuring up-to-date product as it is released for a comprehensive catalog as well as online ordering with product availability status. We utilize same day shipping from our state-of-the-art warehouse and distribution facility to decrease waiting time for your patients. Our liberal exchange policy allows you to concentrate on your business and never have to worry about product turnover.

All in the Details

Tura uses quality details in every piece of eyewear, ensuring that all frames are finely crafted. The manufacturing process employs a substantial amount of hand work for masking and cloisonné. Other special details include open spaces created by casting or micro-fusion for aesthetics on temples and endpieces. Additional fine points include satin/shiny combination finishes, two-tone colorations, multi-laminates, custom zyls, and laser etching. Even temple tips are coordinated with frame colors and often handmade to further enhance the personality of each frame. The onus is on unique – for example, the Tourneau product line includes designs that incorporate the screw component from inside the mechanics of a watch.

Similar Posts:

• Ogling OGI Eyewear Our Newest Sponsor!
• MODO Eyewear – New Optical Vision Site Sponsor
• Classique Eyewear- Energy + Passion= Incredible Eyewear
• Selling Unique Eyewear
• 1950′s Optician Demonstrates Lifestyle Dispensing