Eyewear Trend Report – July 1, 2010

New Eyewear Lines-The Diehl Breakers

We are bringing you the latest eyewear trends and launches from June 15th to July 1.- May-June’s  Eyewear Trend Report

Fashion Eyewear- Temple Treatments with knots, architectural design and icons continue through Fall of 2011. Retro and vintage look strong and HiTech looks continue with decor resembling pixels and other computerization and eyewear tats look on temples.

Frost- Good Design Award

Sunglasses- Fall and Spring Summer 2011 are out-now and showing lots of sunglasses as an important fashion accessory.

Fall 2010- 2011

Dream- Giving Back To Breast Cancer

Limited Edition Eyewear- We will continue to see eyewear designers hooking up with clothing designers and artists to produce limited edition eyewear and sunwear. Distribution will be limited to chosen outlets

Launches- Just in 2 weeks 7 new sunglass company launches! As sunglasses become more important to retailers and clothing designers, you will see growth in better quality sunwear.

Wild Stuff- Industrial designers are getting into eyewear as well.

Design-

Wiley X For OSHA and Eye Safety

Sports Performance I have to hand it to Wiley X- Responding to OSHA standards, and eye safety issues they have done an excellent job in providing eye safety and sports performance eyewear.

Technology- Growth in 3D eyewear and interchangeable temples and parts will continue to grow.

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