Eyewear Trend Report – August 11 – September 2, 2010

Hertiage Collection by Frieze Frames

Eyewear Trends update; Retro and vintage looks continues to grow, but companies such as OGI are taking up the natural trend and utilizing a wood grain effect to go along with the vintage look. Eyewear campaigns are getting very creative with Ksubi eyewear dark look among the best of a political statement as well as an artistic look. More and more upscale eyewear companies are using Youtube. Technology Eyewear continues to play a role and will become a very strong trend going forward.

Wood eyewear is going strong. Shwood collaboration Wish will bring about a better consumer awareness of wood and eco friendly eyewear. New sustainable eyewear company opened using FSC certified wood, Driftwood Eyewear company. 10 New eyewear launches since our last report August 11.

Fashion Eyewear New Product

Wood Grain Look By OGI

Eyewear Videos

Technology Eyewear

Pixel Electronic Eyewear

3D Eyewear

NASA Looks At Trufocals

Polaroid Signs 3D Company

Anti-Aging Eyewear

Protege Eyewear

New Eyewear Company  Launches

Protege Eyewear – Everybody getting into the Lady Gaga look for eyewear

Dizm Eyewear

Vestal Eyewear- actually launched At Vision Expo East 2011

Freeway Eyewear- Eyewear Named after LA’s Freeways

Massada Eyewear

Made You Look Eyewear

Michael K Forever Officially Launched- Hip Hop Eyewear

Milly NY, Launches New Eye Wear

Drift Eyewear and 1% For The Planet

New and Eco Friendly Eyewear

Cardboard Eyewear – Eco Friendly fun eyewaer

Drift Eyewear- New Eco Friendly Eyewear

Bendall Design- Handmade wood Eyewear (not really new but new to me!)

Eyewear Collaboration

Shwood x Wish For Wood Eyewear Series

Celebrity Eyewear

Rihanna Wearing Vintage JPG Eiffel Tower Eyewear

R Kelly Wearing Dita in New Video

Big Sean Wearing Louie Vuitton

Lindsay Lohan in Sama

George Clooney in The American Wearing Persol

Wiley X, Safety and Sports Eyewear

Sports Performance Eyewear

Wiley X Releases New Safety Eyewear

Joshua Richmond Wearing Pilla For Shooting

Numa Tactical Glasses Passes Kids Test

Wacky Eyewear

Linda Farrow x Walter Van Beirendonck

Linda Farrow x Walter Van Beirendonck Wacky but Wearable Eyewear

Linda Farrow x Jeremy Scott- Bone Eyewear

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