Eyewear Trend Report – August 11, 2010

Concrete Eyewear

Eyewear Trend Report and News From July 22 to August 11, 2010. We are continuing to see more new ‘eyewear ‘companies, 6 new companies for this report and 3 for our last trend report. The difference is these companies are selling both directly to the consumer via websites and offering their products to optical retailers and fashion boutiques and other outlets.

  • Wood Eyewear seems to be a hot item, whether it’s because the unemployed are getting into the eyewear game. We found 1 new wood eyewear company, which makes about 5 wood eyewear companies in the USA alone.
  • Limited edition eyewear continues to expand more with collaborations with designers. YouTube eyewear fashion shows are becoming the new medium to attract consumer demand for products. (see Eyewear Videos)
  • Music Motifs are showing up more often which is why we made a special category. We predict you will see more eyewear companies with either collaboration with musicians or musical motifs/ themes on their websites.
  • Temple Decor- Symbols, Peace Signs, split temples, architectural temples, crazy temples, wacky temples and of course interchangeable temples.

Yves Cogan $10, 329 Gold Eyewear with 136 Diamond

Wacky Eyewear

Concrete Eyewear

Chanel Masquerade Eyewear

Eyewear Fashion Videos

Lafont Fall Winter 2010

Miyagi Eyewear

Maybach Eyewear Sneak Preview

Gotti Eyewear- Fall Winter 2010

Fredenhaus Eyewear

The Oliver Peoples Story

Kliik Denmark- Behind The Scenes

Oliver Goldsmith Story

Robert Marc Celebrity List

Asbury Warlock Goggle Review Winter 2011

Ralph Vaessen Eyewear- Fall Winter 2011 (Buffalo Horn Eyewear)

Coco and Breezy New Eyewear Collection

Luxury Eyewear

Yves Cogan $10,000 +  Eyewear

New Launches

Maybach Eyewear Sneak Preview

India Nation Launches Eyewear Collection

TC Charton- Eyewear For Asians By Asians

Louie Spence Launches Pineapple Eyewear Collection

KBL Fall 2011 Fashion Eyewear (not really new launch but new company this year)

New Coco and Breezy Eyewear by 20 Year Olds

Holly Carpenter Launches Owl-like Eyewear Collection

Wiley X Black Ops

Performance Eyewear

Wiley X Black Ops

Safety Eyewear With LED Lighting

Eyewear Licenses

Marcolin Picks Up Diesel Eyewear License (Safilo drops Diesel)

Greg Norman x Aspex Eyewear Launch

Handmade Eyewear

Wooden Specs Studio- Wood Artistic Eyewear

Peace.Love.Daisy- Peace Sign Eyewear

Limited Edition Eyewear

John Varvatos Limited Edition Eyewear

Prada Launches Limited Edition Swing Eyewear

Kix Eyewear- Limited Edition Screwless Eyewear From ic!Berlin

Oliver Goldsmith Limited Edition Vintage Eyewear

Super Special Limited Edition Sunwear

Music Themed Eyewear

Black Eyewear Jazz Musician Themed Retro Eyewear

Lost Boyz Inks Deal With Forever Michael Designer Eyewear

Design Awards

OKIA Eyewear Wins 3 iF Awards

Fashion Eyewear

Undostrial Eyewear

Change Me, Adaptable Eyewear With Changeable Temples by Vistan

Ad-Lib Collection

Copenhagen Eyewear Returns To the US Market

Eye Symmetric Eyewear

Charmant Launches AdLib Collection

MAD In Italy- Jaunty Eyewear

Variation Design Eyewear Inspired By Landscapes

Fubu- Lilly- Lilly Pultizer Goes National

Peace.Love.Daisy- New Daisy Fuentes Eyewear With Peace Signs

MAD in Italy- Showing Split Temples

Eyewear Collaborations

Stussy x Original Fake

mastermind Japan and Noir Eyes

Celebrity Eyewear

Jennifer Lopez Wearing Tom Ford

Katy Perry Wearing Prada Postcards Eyewear

Persol Eyewear in Entourage

Tyra Banks Wearing Mercura Eyewear on Tyra

Eyewear Trend Reports

Transworld Business - Sunglass Trend Report

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