Getting ready for sunglass season, (which is actually all year), this is a good time to review the features and benefits of sunwear, the performance factors, lens performance, mirror coats for performance and frame designs and materials.
In the February Issue of Visioncare Product News there is a continuing education insert was absolutely fantastic! Approved for ABO credit, it is written by Sharon Leonard and one the best pieces of sport and performance eyewear pieces I have read. What Puts the Performance in Sports Performance Sunwear?.
Even if you are not looking for ABO credit, I would highly recommend reviewing this article at a staff meeting and brush up on your sport and performance eyewear presentation. Just in case you don’t think their is a market: From Totally Optical:
WHO WEARS IT?
‘You might be a bit surprised by how big and lucrative the sports performance market is. According to the National Golf Foundation, there were 26.8 million active golfers in the U.S. in 2008, with 489.1 million rounds of golf played, and over $18 billion spent on “performance-enhancing” products. According to the U.S. Census Bureau, almost $14 billion are spent on accessory ski equipment such as gloves, goggles, and specialized eyewear. Cycling is another biggie. The U.S. Department of Transportation reports that approximately 57 million of the U.S. population aged over 6 were on bicycles during the last few years. That includes racers and recreational cyclists. Then comes fishing! The U.S. Fish and Wildlife Service surveys revealed that over 30 million people aged over 16 were fishing in lakes, oceans, and waterways. And there are other activities, like mountaineering, motorcycling, tennis, sailing, and hiking that might be enhanced with performance eye- wear. Yes, this is a big market indeed. can provide. This may include high-tech frame materials and designs, or unique lens designs, materials, and colors.
Many recreational activities, like skiing, tennis, fishing, cycling, boating, and golfing also have their own unique eyewear needs in terms of safety and light protection. Whatever the activity, if wearers spend enough time doing it, then they want to do it well. And, they want to look pretty cool while doing it, too!’
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