When I see ET I still see an image of Steven Spielberg’s ET but the ET at Vision Expo East will be ETechnology not 
an extra terrestrial! I am amazed about how fast social media has become part of our business. Lucky for us optical people the Vision Expo organizers have embraced ETechnology in a big way and it will be an opportunity for us to use and learn more about ETechnology.
Here are some ways Vision Expo is using social media and texting to provide immediate responses to questions during the show:
1 – Live video coverage hosted on VEE’s YouTube page. Three videographers will shoot video live from the show floor, conference and special events throughout the week. Including interviews and testimonials from eyecare professionals and manufacturers. Reminders to watch the coverage will be updated on the show’s Facebook, Twitter & LinkedIn pages.
2 – Virtual Help Desk: Attendees and exhibitors can text questions to a Virtual Help Desk at 36263. Way it works: someone at a customer care counter gets all of the texts. They can then respond. I personally, particularly like this one as texting is a lot easier than talking on the cell at a noisy show or when try to get from A to B!
3 – Twitter conversation: I learned something new about Twitter already
from this post - Use #visionexpo when talking about the show. The hashtag (#) is a way to unite global Tweets around some particular topic. Basically, you may not follow someone and they might follow you, but if everyone uses #visionexpo when talking about the show, you can search by the hashtag and read tweets from everyone commenting on the event. I think I would like to use this feature just to get the practice and experience using Twitter more to find out what is going on. (I haven’t used Tweeter other than on my computer so far.)
While we are on the subject of ETechnology, here are some additional links that might be useful to you regarding VEE:
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Thanks for the info.