This looks like an interesting optical webinar from the editors of 20/20 and is very appropriate for the above topic on selling Unique eyewear as far as creating niches.
With the competition the way it is today, it’s essential to stand apart from the crowd. Optical consumers need a reason to buy from you and not the guy next door or across town. Always remember you’re not just competing with other optical businesses. Your competition is also the department store that sells designer sunglasses, the sporting goods store stocked with sports glasses, and the drugstore full of readers. Indeed any retail establishment is competition.
So how do you bring optical customers in your door and, most essential, get them to spend money? For a start, check out this quick 20 minute “Basics” presentation followed by a Q&A session where your questions can be answered instantly. Click on this link to register. It takes place May 2010.
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