Capturing Halloween Contact Lens Business

zombie-makeupEye Bogglers
  • The Halloween Industry is $5-7 Billion dollar business
  • The average adult spend $65.00 on Halloween.
  • In Canada, Halloween spending accounted for approximately $1.15 billion in sales in 2006.
  • The average cosmetic lens purchaser for Halloween is over 21 years of age and can wear the lenses responsibly
  • Halloween spending break down: $21 for candy, $12 for cards and $38.50 for Halloween decorating is also a big industry, second only to Christmas. Unity Marketing says decoration sales grew 21 percent to $3.2 billion in 2006 over 2005.
  • According to Marietta Vision the sales of theatrical, and dramatic contact lenses can add $30,000 to your pocketbook

How can you capitalize on Halloween? .

  1. Decorate your office with Fun Halloween decor
  2. Offer a discount on Best Costume Design
  3. Partner with local Halloween and Resale Shop. Give the shop your cards and or ‘Theatical Contact Lenses Posters
  4. Call Marietta Vision to get your complimentary lenses for Halloween store employees to help you with the promotion.
  5. Set your office as a safe location for Trick or Treating.
  6. Set up Video camera to play Michael Jackson Thriller video, spooky contact lens video
  7. Put up posters announcing you have ‘FDA’ approved and safe Halloween Contact Lenses for sale.
  8. Notify your patients that importance of approved theatrical contact lenses for Halloween

Have Fun!

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