One of the fastest growing eyewear categories is Action Sports Sunglasses and In August of 2011, The Vision Council conducted a consumer survey that examined the popularity and usage of action sports sunglasses. Here are a few excerpts from the report. Among the 8,221 sunglass purchasers interviewed, 46% had participated in an action sports … [Read more...]
Costa's Rx program is really gaining momentum. Costa has a very loyal customer following and many of them are baby boom generation anxious to have their favorite sunglasses available in Rx. Costa is a very marketing savvy company and has really focused on a very targeted market, sports fishing and water enthusiasts. They were one of the first … [Read more...]
I saw these fabulous gold flash sunglasses on Tommy's Ton's Style.com blog just after I received an email from Michael Bellomo of Opticote about sun and mirror coating trends which says to me he is right on target with this trend report. We asked some of frame sponsors to let him to demonstrate these sun and mirror coats in the newer aviator and … [Read more...]
We are very pleased to welcome NXT-Vision to The Optical Vision Site.com as we have been fans of Trivex for some time but not so familiar with these performance sun lenses made with Trivex material. Now we have the opportunity to learn all about them and discovering there is a lot to know. First of all NXT lenses are available in nonprescription, … [Read more...]
As a long term wearer of Costa 580 sunglasses I am really looking forward to being able to have them made in my Rx. Costa sunglasses will announce at International Vision Expo East March 18 – 20 in New York that its premium polarized 580™ technology will now be available in a Rx sun lens format. While Costa has offered Rx sun lenses in its … [Read more...]
As you some of you will know, Costa is heavily committed to minimizing its own environmental impact and is dedicated to the conservation of our waters. They have received many awards see this recent post on OpticalVision Resources http://opticalvisionresources.com/coastal-conservation-names-costa-del-mars-al-perkinson. But what I want to talk … [Read more...]
Guest Post by Michael Bellomo, Director of Marketing and Sales for Opticote: Vision of Endless Possibilities: A current industry publication caught my eye. The subject matter was Zyl. Having recently attended Vision Expo in Las Vegas, I had seen an abundance of frames on display. You name the designer or frame manufacturer and they were … [Read more...]
I keep reading that "The Recession is Over!" but many statistics such as unemployment numbers and sunglass sales figures do not support this statement. The good news is that at 67%, the number of eye exams, through the Independent Eyecare provider is up, the bad news is that sunglass sales through the same channel are down 20% (Source: The Vision … [Read more...]
We see some interesting optical retail product combination on our travels, like this one here in Maui. I could not resist taking a picture of this enterprising lady Debbie. She sells coffee and sunglasses to the early morning runners, walkers and strollers along the well traveled ocean side path in front of the big hotel resorts in Wailea, … [Read more...]
Our favorite fashion photoblogger, Tommy Ton from style.com was on the streets of London during Fashion Week a couple of days ago. Always like to see what he shoots for our optical blog fashion update. Here are a couple of Tommy Ton's pictures from "The Sunglasses Scene on the Streets of London's Fashion Week". Optical buyers check out these big, … [Read more...]
According to Style.com's weekly "Shop the Look' , (a site that we follow for the fashion trends), round metal sunglasses are in fashion again. The New York Times reported on the same trend and a feature article titled "Why Round Sunglasses? A Style Investigation". Below are a few quotes from that article and plus a couple of round sunglass … [Read more...]
We recently posted about the Today Show's feature on sunglasses and the need to let optical consumers know the differences between low priced sunglasses and high priced sunglasses - Polarized Sunglasses - Don't Be Cheap. We think that The Eyecessorize Blog has a great response to this and other reports as well. This is the official blog for The … [Read more...]
We just watched the Today Show's Sunglasses report and we were not very impressed. The Today Show attempted to talk about polarized glasses and say that the lenses are basically all the same except for the price and cheap polarized sunglasses are as good as the expensive ones. There is quite a lot of consumer "misinformation" on this subject out … [Read more...]
One of the people we follow on Twitter is Pretty & Poor- a fashion spending blog by regular people and for regular people. A story that caught my attention was the Story About Sunglasses - which gives a cost effective perspective why you should pay more for quality sunglasses and never, never prejudge your customers. For those who have a … [Read more...]
Cathy and I have some vintage frames that we don't wear but don't want to part with either. Opticote just sent us their newest color samples and it gave us the idea of a way to spice up our vintage sunglass frames with new tints and lenses. I have an old pair of cat eye pink Ellen Tracy sunglasses, I love the color and shape of the frame but the … [Read more...]
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