A great article in the Sunday San Diego Union was talking about the creative and fun ways businesses are coming up with in dealing with the recession. I really liked the idea of the Soup-Line Party in which guests were invited to BYOB (bring your own bowl), in which they received a free ladle of soup. (They filled the restaurant) What these … [Read more...]
This new product introduced at the Greater New York Dental Meeting will help dentists reach the YouTube generation. They offer both video and text- After reviewing the video, this sounds like the smoothest, easiest and lest time consuming way to reach the younger- mobile marketing and social media aware optical patients. We think it's worth … [Read more...]
Now that we know that 42% of people go online to research optical services. Want to know how the online eyewear retailers stack up in regards to quality and service? Check out this site that rates those online eyeglass retailers. The site was created for consumers who purchase eyeglasses online. Included on the site are coupons, pricing and … [Read more...]
I'm not a good barterer! Somehow I feel I get shortchanged- but in these times with high unemployment rates, you probably have patients that offer services that you could use in exchange for eye exams- Tasks such as office cleaning, garden or lawn work, receptionist, insurance billing. website, marketing or even filing can be great bartering tools. … [Read more...]
I am curious about Nigel the Geico Gecko's eyeglasses. Does anyone recognize them? They are very eye catching and make him look quite intelligent and debonair. The copy in this ad talks about financial stability and on the other side of the page the ad discusses Warren Buffet who's company Berkshire Hathaway acquired Geico in 1996. There is another … [Read more...]
Savvy marketers can use any situation to advantage. Case in point, the latest milk mustache ad is featuring financial adviser Suze Orman and the tag line is "Milk your budget". The text talks about the great value of milk. The emphasis is on the value rather than actual cost which is pretty smart when shoppers are more budget conscious. The ad does … [Read more...]
I just came back from Ecuador and had the opportunity to travel with a 19 yr old. One night she pulled out her list of goals to share with us. To tell you the truth, it was impressive. She carries this list with her and checks off her accomplishments as she goes. How many 19 year olds even know what they want to do? How many people in general even … [Read more...]
When we started this blog, the first thing we did was come up with a marketing plan. We set goals, came up with a mission, and developed a marketing plan of what we had to do to run a successful business. It's not a hard thing to do, what is hard is implementation, follow up and tracking success. Marketing to many people is not the 'sexy' part of … [Read more...]
Small business owners can easily get too involved in the day-to-day operations of their offices to spend any time brainstorming marketing ideas or promotional events. Some retailers worry that marketing is too expensive, others may find it too time consuming. Without announcing who you are and what you sell, how will anyone know? Here … [Read more...]
In these crazy times of merging, retailing, managed care and consumer disloyalty, the best and most cost efficient way an office can increase their business and continually remain profitable is by implementing a word of mouth advertising and marketing program. The key is to motivate buyers (your patients) into talking positively about you so … [Read more...]
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