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	<title>The Optical Vision Site &#187; Marketing</title>
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	<description>Your Business Eyeblog All About Optical</description>
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		<title>The 7 P&#8217;s Of Marketing For Eyecare Professionals</title>
		<link>http://theopticalvisionsite.com/marketing/the-7-ps-of-marketing-for-eyecare-professionals/</link>
		<comments>http://theopticalvisionsite.com/marketing/the-7-ps-of-marketing-for-eyecare-professionals/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 02:16:40 +0000</pubDate>
		<dc:creator>Cathy</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://theopticalvisionsite.com/?p=19915</guid>
		<description><![CDATA[The 7Ps: People, Product, Price, Promotion, Place, Packaging and Positioning are the fundamental elements for successful marketing. The dynamics of these seven elements are constantly changing in marketing eye-care practices. Hence, in order to sustain optimal results for marketing efforts, eye-care practices must continually evaluate evolving market trends and adopt new strategies. People Providing eye-care [...]]]></description>
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		<title>Optical Patient Testimonials &#8211; Run Over By a Pickup Truck and Lived to Tell</title>
		<link>http://theopticalvisionsite.com/marketing/optical-patient-testimonials-run-over-by-a-pickup-truck-and-lived-to-tell/</link>
		<comments>http://theopticalvisionsite.com/marketing/optical-patient-testimonials-run-over-by-a-pickup-truck-and-lived-to-tell/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 04:41:16 +0000</pubDate>
		<dc:creator>Shirley</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Lenses]]></category>
		<category><![CDATA[Optical Vendors]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://theopticalvisionsite.com/?p=17780</guid>
		<description><![CDATA[Testimonials are great marketing tools and it is a good idea to have optical patient testimonials from your own optical practice. You can also  supplement these with real testimonials from your optical vendors particularly when you are talking to your optical patients about different lens materials and lens treatments. One of my favorite lens materials [...]]]></description>
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		<title>A Little Extra Plastic for Premium Eyeglass Lenses</title>
		<link>http://theopticalvisionsite.com/marketing/a-little-extra-plastic-for-premium-eyeglass-lenses/</link>
		<comments>http://theopticalvisionsite.com/marketing/a-little-extra-plastic-for-premium-eyeglass-lenses/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 03:10:18 +0000</pubDate>
		<dc:creator>Shirley</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Lenses]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://theopticalvisionsite.com/?p=17472</guid>
		<description><![CDATA[The premium eyeglass lens companies made a smart move when they introduced the personalized plastic cards that accompany the optical patient&#8217;s premium lens purchase. Not only does it make the customer feel better about the product but the added Rx information makes it a very useful item for the optical patient. This way they have [...]]]></description>
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		<title>Dad&#8217;s Don&#8217;t Want Ties! Get Dad Eyewear for Father&#8217;s Day</title>
		<link>http://theopticalvisionsite.com/marketing/dads-dont-want-ties-get-dad-eyewear-for-fathers-day/</link>
		<comments>http://theopticalvisionsite.com/marketing/dads-dont-want-ties-get-dad-eyewear-for-fathers-day/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 03:33:34 +0000</pubDate>
		<dc:creator>Shirley</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Eyewear]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://theopticalvisionsite.com/?p=17303</guid>
		<description><![CDATA[A lot of unwanted ties will be bought between now and June 2oth (Father&#8217;s Day) and most of them will be left in the gift box or the dresser drawer. Better to get Dad something he really needs and will wear like new eyewear! Two billion (yes billion) dollars will be spent on Father&#8217;s Day [...]]]></description>
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		<title>Modern Fathers &#8211; Influence Children&#8217;s Eyecare</title>
		<link>http://theopticalvisionsite.com/marketing/modern-fathers-influence-childrens-eyecare/</link>
		<comments>http://theopticalvisionsite.com/marketing/modern-fathers-influence-childrens-eyecare/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 03:27:00 +0000</pubDate>
		<dc:creator>Shirley</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Eyewear]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://theopticalvisionsite.com/?p=15328</guid>
		<description><![CDATA[I was recently in the U.K. visiting family and remembering why I left the U.K. for Southern California all those years ago, the incessant rain! While I was there I read an interesting article in the U.K. Times Magazine about how British fathers have changed. It got me to thinking about how the changing role [...]]]></description>
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		<title>Comments &#8211; Optical Readers and Multiple Eyewear Sales</title>
		<link>http://theopticalvisionsite.com/marketing/comments-optical-readers-and-multiple-eyewear-sales/</link>
		<comments>http://theopticalvisionsite.com/marketing/comments-optical-readers-and-multiple-eyewear-sales/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 03:16:56 +0000</pubDate>
		<dc:creator>Shirley</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Accessories]]></category>
		<category><![CDATA[Eyewear]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://theopticalvisionsite.com/?p=11531</guid>
		<description><![CDATA[The Optical Vision Site readers often make very good comments on some of posts but as we publish three articles a day, the comments tend to get buried.  Therefore, we thought it would be good to re-post a few comments that our optical blog readers have made. Today we are highlighting comments about optical readers [...]]]></description>
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