We had done a previous post on the importance of link building and how link building help you in search engines. Dan Feldman of DBA Designs sent us this incredible infographic on how to build links. (and gets a link in the process) … [Read more...]
The Power of Email Marketing
March 27, 2011 by Leave a Comment
I recently went on a seminar by Constant Contact, experts in email marketing and one of the services that we use for our Optical Vision Site.com email programs. Constant Contact claims to have 400,000 small business clients and was recommended to us by one of our sponsors, Signet Armorlite. We found the service to be user friendly and are … [Read more...]
Consumer Trend Report 2011- eCommerce Hits $36 Billion
January 20, 2011 by Leave a Comment
Consumer Trend Report Week continues on as how the consumer is shopping. Purchase, NY—For a holiday selling season that is expected to hit an all time high, one channel continuing to show unprecedented increases is e-commerce. According to MasterCard Advisors’ SpendingPulse, which released its full holiday report (Oct. 31 to Dec. 24), … [Read more...]
People’s Choice Awards Eyewear
January 9, 2011 by 1 Comment
The People's Choice Awards last week featured a lot of celebs in eyewear. This is good of the optical industry as we are a celebrity driven culture and whether we like it or not, celebrity sells so we should take advantage of it as far as marketing eyewear. These pictures will be everywhere this coming week in magazines like People, US, … [Read more...]
New Site-Online Eyeglass Retailer Reviews
January 7, 2011 by 1 Comment
In April of 2009 we did a post about a site called Eyeglass Retailer Reviews and Information. This is a site that rates online eyeglass retailers. Another site just came to our attention, Online Eyewear Reviews, which rates online eyeglass companies, offers tips to consumers on how to buy online some decent information about the company. WHAT WE … [Read more...]
To Do: 2011 Eyecare Marketing Plan
December 3, 2010 by 1 Comment
I still can't believe it is almost 2011! Going into the new year, one of the most important things on the TO DO list is your 2011 Marketing Plan. There are tons of free marketing plans on the Internet or even through your local or state associations, chamber of commerce, bank, American Express. The following information is from Wikipedia. , which … [Read more...]
The 7 P’s Of Marketing For Eyecare Professionals
August 16, 2010 by 2 Comments
The 7Ps: People, Product, Price, Promotion, Place, Packaging and Positioning are the fundamental elements for successful marketing. The dynamics of these seven elements are constantly changing in marketing eye-care practices. Hence, in order to sustain optimal results for marketing efforts, eye-care practices must continually evaluate evolving … [Read more...]
Optical Patient Testimonials – Run Over By a Pickup Truck and Lived to Tell
June 15, 2010 by Leave a Comment
Testimonials are great marketing tools and it is a good idea to have optical patient testimonials from your own optical practice. You can also supplement these with real testimonials from your optical vendors particularly when you are talking to your optical patients about different lens materials and lens treatments. One of my favorite lens … [Read more...]
A Little Extra Plastic for Premium Eyeglass Lenses
June 8, 2010 by Leave a Comment
The premium eyeglass lens companies made a smart move when they introduced the personalized plastic cards that accompany the optical patient's premium lens purchase. Not only does it make the customer feel better about the product but the added Rx information makes it a very useful item for the optical patient. This way they have a record of not … [Read more...]
Modern Fathers – Influence Children’s Eyecare
April 18, 2010 by Leave a Comment
I was recently in the U.K. visiting family and remembering why I left the U.K. for Southern California all those years ago, the incessant rain! While I was there I read an interesting article in the U.K. Times Magazine about how British fathers have changed. It got me to thinking about how the changing role of fathers affects everything else and of … [Read more...]
Comments – Optical Readers and Multiple Eyewear Sales
March 16, 2010 by Leave a Comment
The Optical Vision Site readers often make very good comments on some of posts but as we publish three articles a day, the comments tend to get buried. Therefore, we thought it would be good to re-post a few comments that our optical blog readers have made. Today we are highlighting comments about optical readers and multiple eyewear sales: … [Read more...]
Road Warriors- Opportunities For Eyecare Professionals
February 15, 2010 by 1 Comment
Road Warriors are people that basically spend their time travelling on the road, whether in a car, a train or airplanes. Both Shirley and I are experienced road warriors. As glamorous as it may sound to many people, it is a hard life. You are never home, and when you do come home, you spend your time, cleaning, shopping, unpacking, re-packing, … [Read more...]
Sleep And Eye Health- Opportunities For Eyecare Professionals
January 21, 2010 by 1 Comment
I started this post because after reading this article on the untapped market for eye health supplements, I realized that many offices may not realize the opportunities that go beyond lutein, fish oil and the like. Sleep disorders are a huge market potential that 1.) Effect eye health 2.) Can be helped by the optical professional 3.) Offer an … [Read more...]
Free Stuff From Google- Mapping Eyecare Offices
January 13, 2010 by Leave a Comment
Both Shirley and I try to take advantage of everything we can Free from Google. We use email, Docs, Calendar, Analytics, Feedburner (subscription) and more. One of the most useful tools an eyecare professional can use is Google Maps, especially since so many mobile and desktop users are turning to Google Maps to find local and other … [Read more...]
Understanding Our Celebrity Craving and Celebrity Eyewear Need
January 10, 2010 by 2 Comments
I read a great article by Neal Gabler in Newsweek last month about understanding our craven celebrity culture. It is interesting and we need to understand it because we see this so much with eyewear. Every eyewear company wants George Clooney, Lindsay Lohan, Bragelina, etc. etc. to be photographed wearing their brand of eyewear no matter … [Read more...]
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