
We had done a previous post on the importance of link building and how link building help you in search engines. Dan Feldman of DBA Designs sent us this incredible infographic on how to build links. (and gets a link in the process) … [Read more...]

We had done a previous post on the importance of link building and how link building help you in search engines. Dan Feldman of DBA Designs sent us this incredible infographic on how to build links. (and gets a link in the process) … [Read more...]

I recently went on a seminar by Constant Contact, experts in email marketing and one of the services that we use for our Optical Vision Site.com email programs. Constant Contact claims to have 400,000 small business clients and was recommended to us by one of our sponsors, Signet Armorlite. We found the service to be user friendly and are … [Read more...]

Consumer Trend Report Week continues on as how the consumer is shopping. Purchase, NY—For a holiday selling season that is expected to hit an all time high, one channel continuing to show unprecedented increases is e-commerce. According to MasterCard Advisors’ SpendingPulse, which released its full holiday report (Oct. 31 to Dec. 24), … [Read more...]

The People's Choice Awards last week featured a lot of celebs in eyewear. This is good of the optical industry as we are a celebrity driven culture and whether we like it or not, celebrity sells so we should take advantage of it as far as marketing eyewear. These pictures will be everywhere this coming week in magazines like People, US, … [Read more...]

In April of 2009 we did a post about a site called Eyeglass Retailer Reviews and Information. This is a site that rates online eyeglass retailers. Another site just came to our attention, Online Eyewear Reviews, which rates online eyeglass companies, offers tips to consumers on how to buy online some decent information about the company. WHAT WE … [Read more...]

I still can't believe it is almost 2011! Going into the new year, one of the most important things on the TO DO list is your 2011 Marketing Plan. There are tons of free marketing plans on the Internet or even through your local or state associations, chamber of commerce, bank, American Express. The following information is from Wikipedia. , which … [Read more...]

The 7Ps: People, Product, Price, Promotion, Place, Packaging and Positioning are the fundamental elements for successful marketing. The dynamics of these seven elements are constantly changing in marketing eye-care practices. Hence, in order to sustain optimal results for marketing efforts, eye-care practices must continually evaluate evolving … [Read more...]

Testimonials are great marketing tools and it is a good idea to have optical patient testimonials from your own optical practice. You can also supplement these with real testimonials from your optical vendors particularly when you are talking to your optical patients about different lens materials and lens treatments. One of my favorite lens … [Read more...]

The premium eyeglass lens companies made a smart move when they introduced the personalized plastic cards that accompany the optical patient's premium lens purchase. Not only does it make the customer feel better about the product but the added Rx information makes it a very useful item for the optical patient. This way they have a record of not … [Read more...]

I was recently in the U.K. visiting family and remembering why I left the U.K. for Southern California all those years ago, the incessant rain! While I was there I read an interesting article in the U.K. Times Magazine about how British fathers have changed. It got me to thinking about how the changing role of fathers affects everything else and of … [Read more...]

The Optical Vision Site readers often make very good comments on some of posts but as we publish three articles a day, the comments tend to get buried. Therefore, we thought it would be good to re-post a few comments that our optical blog readers have made. Today we are highlighting comments about optical readers and multiple eyewear sales: … [Read more...]

Road Warriors are people that basically spend their time travelling on the road, whether in a car, a train or airplanes. Both Shirley and I are experienced road warriors. As glamorous as it may sound to many people, it is a hard life. You are never home, and when you do come home, you spend your time, cleaning, shopping, unpacking, re-packing, … [Read more...]

I started this post because after reading this article on the untapped market for eye health supplements, I realized that many offices may not realize the opportunities that go beyond lutein, fish oil and the like. Sleep disorders are a huge market potential that 1.) Effect eye health 2.) Can be helped by the optical professional 3.) Offer an … [Read more...]
Both Shirley and I try to take advantage of everything we can Free from Google. We use email, Docs, Calendar, Analytics, Feedburner (subscription) and more. One of the most useful tools an eyecare professional can use is Google Maps, especially since so many mobile and desktop users are turning to Google Maps to find local and other … [Read more...]

I read a great article by Neal Gabler in Newsweek last month about understanding our craven celebrity culture. It is interesting and we need to understand it because we see this so much with eyewear. Every eyewear company wants George Clooney, Lindsay Lohan, Bragelina, etc. etc. to be photographed wearing their brand of eyewear no matter … [Read more...]
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