How do you know where you are going, if you don’t know where you’ve been? As I get the opportunity to talk to a number of eyecare practices, it amazes me how many have no concept of who, what, when, where, how, or why is going on with their websites. This goes from single store practices to multi-store chains. Do you have good web stats to … [Read more...]
Going back to our Senior Citizen Post today. Senior Citizens are on Facebook, my mother (82 years) is on Facebook, her friends are on Facebook. Are you parents and grandparents on Facebook? … [Read more...]
We just attended The Vision Council’s “Trends in Vision Correction” meeting in New York with a presentation from Vision Stats Guru, Steve Kodey. The data was from Vision Watch which measures consumer trends in the eyecare industry. We have reported on these stats before as they have proven to be an excellent indicator of what is going on in … [Read more...]
One of my favorite sites is TrendHunter, who tracks consumer trends and new stuff every single day in every conceivable category. Last year 2011 Trend Report was right on target. Here is there annual 2012 Trend Report video. Here is the run down and what it means to eyecare professionals 20.) Digital Eating- ipad menus, interactive … [Read more...]
The subject of links comes up quite a bit when we talk to clients. They have heard or read somewhere that having lots of links are a good thing. Well, far be it from me to rain on their parade, but pull out the umbrella.... Are eggs good or bad for you? How about milk? chocolate? red wine? If you answered all in moderation, … [Read more...]
This Flowtown Instructional video walks you through the process of installing Google Analytics on your website. Google Analytics is an extremely powerful tool that anyone with a website should be using. http://www.flowtown.com/how-to-install-google-analytics-on-your-website … [Read more...]
By now, if you are reading our blogs, you can see that we have been using a lot of infographics. Infographics are Visual Images of data and are a huge growing trend on the web. Infographic sites keep cropping up that cover every single subject. Most of these infographics can be shared (creative commons) as long as you link the resource. For … [Read more...]
What people buy online differs substantially from what they are buying in store. The eyewear industry purchasing online estimates that it is 2-3% of eyewear sold at a ceiling of 14%. Those are stats from several years ago, but with the onset of search, facebook and Twitter, I would estimate that the future projections would be alot … [Read more...]
It seems there is a new Daily Deals website every week, at least around here. My guess is around your neck of the woods as well. There are of course the two biggies...Groupon and Living Social. There are also a number of major websites trying to get their own piece of the deals pie, like Google, Facebook, and Amazon. There is no question these … [Read more...]
In February of 2011, The Vision Council, with the assistance of industry leaders and volunteers, developed a short questionnaire (14 questions) to survey whether eyewear users and buyers value the “fashion” aspect of eyewear or the “medical-function” of eyewear. This survey was developed to gauge how consumers value the different … [Read more...]
I don't know if you receive Vision Monday's Click which comes out 2x a month. Today they ran an excellent article, I think that everyone should read, including all staff in every eyecare office. Is Your Practice Falling Prey To The "Blockbuster Syndrome"? By Bob Main What the heck is a "Blockbuster Syndrome"? Before you totally dismiss this … [Read more...]
It's hard to think about Fall and Winter when spring isn't even here yet. But clothing designers unlike optical designers are planning 1 year in advance their collections and since this is fashion week for Fall Winter 2011, the latest Pantone Colors for the Fall season are now available. For Women 'Designers take a painterly approach to … [Read more...]
Eyecare Business is celebrating their 25th Anniversary and posted on Facebook their first edition. By looking at the lead titles, what has changed in the eyecare industry? What do you think the biggest changes have been in the last 1-25 years?? Let us know by making a comment below! … [Read more...]
The Mobile Movement by Daniel Feldman The smartphone in your pocket or purse has radically changed how we think about communication and that change is only just beginning. Where mobile phones outnumber computer by a 4 to 1 ratio, the time where we concern ourselves with our desktops over our mobile devices may be soon doing a 180 degree … [Read more...]
The subject of links on a website comes up regularly. What is the value of links and when should you use them? As the internet has grown and matured, search engines have constantly strived to provide the most accurate results. So how should anyone judge what is a good site and what isn't? The prettiest site isn't always the best site. The biggest … [Read more...]
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