Incredible Infographic: How Do You Use Linked In?

How-do-you-use-linkedIn-INFOGRAPHIC

I don't know about you, but it seems that everybody is getting on Linked In, but how do you really use it? How many groups do you get involved in (and get email updates) First you have your personal, then your business, UGH. We found this Incredible Infographic on how Executive Use Linked In from Business 2 Community (Larger image) … [Read more...]

Our Twitter Story And FAQ’s On Twitter

Optigirls

The question on whether to Tweet or Not To Tweet, comes up on a weekly basis with us, so I thought I would tell you our Twitter story and you can make a decision on whether you want to be involved in Twitter. On a personal basis, I love Twitter, it's easy, it's news at a glance, I go on Twitter search everyday to find out what is happening in the … [Read more...]

Thrifty Thursday: Free Social Media How-To’s

Ultimate-How-To-Marketing-Guide

If you have been reading this blog you know we are big fans of HubSpot: We attend as many of their webinairs (and let you know too), Dan Feldman and VisionWeb are also fans. Here is a listing of what is available for free from their website. (Ok I clean out our To Do list) but this is good stuff. The Science of Social Media Free Guide To Search … [Read more...]

Should You Get On YouTube?

socialmediasonar.com

I will be honest with you, we have a YouTube Channel and don't really use it.  Neither Shirley or I have the patience, time or interest to mess around and edit YouTube Videos. It takes alot of time. But as you can see, it is an incredible and viable option for eyecare professionals. So if you are like us and don't want to mess around with it. … [Read more...]

Grow Your Practice With Social Media Sponsored by Vision West

For those who missed the webinair put on by Vision West, the optical buying group, you can view it here. Justin Bazen OD of Park Slope Eye, shared his insights on the webinair.   The link (http://vimeo.com/24897754)   … [Read more...]

Free Stuff- Beginners Guide To Linked In

You have probably been asked to connect on Linked in or already on Linked In and don't do much with it. With over 120 million business professionals, Linked in offers many opportunities to connect with other business. professionals and grow your business for FREE. According to HubSpot 57% of companies using LinkedIn have acquired a new … [Read more...]

How Much Is A Facebook ‘Like’ Worth?

Photo: www.roirevolution.com/blog

Is Facebook worth it? I read this article on measuring your return on Facebook, which for those who really wonder if it is worth it to try, does the energy going into it pay? Is it a waste of time? Can you sell it? How much is a Facebook Like worth? 'Yes, you can measure return on investment in Facebook and from there optimize your news feed … [Read more...]

Recap Of Webinair- the Science Of Social Media

Flickr: Damien Basile

The McGee Group’s marketing intern attended a webinar by HubSpot Inbound Marketing entitled “The Science of Social Media.” Below are some of the points presented in the webinar that she feels are relevant to members of the optical industry who are expanding their marketing to include social media. “I enjoyed the webinar today because Dan … [Read more...]

Infographic: Facebook v.s Twitter; Fan v.s Follower, Who Is More Valuable?

blog.buysellads.com/2011/08/twitter-follower-versus-facebook-fan-whos-more-valuable/?view=infographic

Loving these new infographic, This was sent to us via VisionWeb, who had  been creating a few infographics of their own. Useful information, Where is the loyalty to the brand? To view a larger image click here. http://blog.buysellads.com/2011/08/twitter-follower-versus-facebook-fan-whos-more-valuable … [Read more...]

Eyecare Marketing Using YouTube- A Spectacle of Songs

This was cute and would be sort fun to do something like this with your patients. Best Eyewear YouTube Contest. Can wins a free pair of glasses, sunglasses, eyewear accessories.  You could post it on FB, Twitter post on your website. Just a thought for some fun and engaging ways to reach out to your YouTubing patients. You Tube … [Read more...]

Eyecare YouTube Videos-Danny Deutsch On TV

Optical YouTube Video with Danny Deutsch on TV. For those who don't know Danny Deutsch, he owns Optical Outlook in Los Angeles and is known for his upscale eyewear. Dan Deutsch of Dan Deutsch Optical Outlook get caught of guard and talk about his early adoption of anti-reflective coatings, the delicate relationship between optician and customer … [Read more...]

Should You Use Google Plus?

As reported a couple of weeks ago, I have a major case of SOME-BO (Social Media Burnout) I know Google Plus is going to be huge, but should we get into it now or wait, and really what is the big deal or advantage? This video explains it a little more. 'Google Plus is Google's new social network. But why start a Google Plus account when you … [Read more...]

Thrifty Thursday: Free Social Media Boot Camp Webinair

Featuring a 15 minute Boot Camp on "How to Start your Social Media Presence" this webinar is sponsored by Vision West, C&E Vision and ClearVision Optical! The webinar will also unveil some key Social Media indicators on how the optometric industry is actually using Social Media today, as well as a presentation on how ClearVision Optical … [Read more...]

Who Is Your Social Media Expert?

A number of businesses I've talked to know they should be participating in Social Networking and Social Media, but aren't quite sure of the steps they need to take in order to do it right. It seems most of them who don't hire a professional, end up assigning the task to the youngest trusted person on their staff. The rationale seems to be they are … [Read more...]

Eyecare YouTube Videos We Like- Glance Optics

Everybody seems to be focusing on Facebook and or Twitter for their social media. YouTube exceeds over 2 Billion views a day and the average person spends 15 minutes/day watching YouTube. That said, we like this YouTube video by Glance Optics and Eyewear - 'Salem's premier shop for unique, fashion forward … [Read more...]