It's already happening- patients are starting to text their doctors for a quick diagnosis. Wall Street Journal- Jane Rust woke up early one day last year and discovered that her left eye was red, swollen and itchy. So she logged on to her family doctor’s Web site and typed a message describing her symptoms and asking what to do. By … [Read more...]
We have done several articles about Internet Competition. What I find very interesting is the amount of email we have received from online eyeglass sellers wanting to hook up and collaborate with us- why- because they know the power of the Internet. That said, I believe that the online sellers of Eyeglasses and Contacts are and will continue to … [Read more...]
To Tweet or Not to Tweet That is The Question We have been having many conversations with both optical retailers and vendors on whether they should 'Tweet or not Tweet'. This is one of the best articles I have seen that can help you answer the question. This interesting post on David Berkowitz' Marketing Blog- titled Ten Ways to Decide If Your … [Read more...]
One of the biggest topics of conversation we have had with vendors and the independent eyecare provider is Social Marketing or Networking. How to use it, how it works and how to succeed and especially how to separate your personal life from the business life. We at Optical Vision Site are still trying to figure that out, but this is what we know- … [Read more...]
We have been writing about websites, blogs, google, analytics and techno driven tools to help you reach a wider audience to increase your business. As we find various sites, we will post them as examples of what you can also do. High Definition Vision- is a blog by Dr. Chen, which is not just about optical. His intro- 'Though you'll find I'm … [Read more...]
I don't know what Web Host/Server you are using and the services they may provide. We use GoDaddy and of course signed up for 2 years (good for SEO) but in another site- Blue Host has a lot of FREE Tools you can use to track your business. If you use Blue Host- Go to Blue Host and click on Your Domain (view) and on the Left Sidebar there … [Read more...]
We wonder why the optical professional does not promote their services online. In the process of listing our blog on website and blog directories we noticed under the 'Health' category many directories have a separate listing for Dentistry yet there is no separate Listing for Eye Health, Vision, Optometry, Ophthalmology, Opticians. Google … [Read more...]
Part 2 - Follow up on Google Analytics Optimizing Your Website On your Dashboard (Home Page) on the Left Sidebar is a category- Traffic Sources. (click it) A whole other world opens up! Top Section - Traffic Sources Overview Shows Your Hits Middle Section- Traffic Sources sent a total of 24,316 Visits Using the Examples shown: 3.90% … [Read more...]
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