Have you heard of Pinterest yet? Tag....now you have. What is Pinterest? You could ask the nearest twenty something female, or read on. Some have called the site a female Tumblr. Pinterest is a visual bulletin board social media site. Members create any number of their own boards . The subjects of these boards are as wide and varied as the over 4 … [Read more...]
A while ago, Bob Main wrote a post on Tumblr. I thought I would share some of my favorite Tumblr Sites, that would also be good for the Eye Care Provider. I have only included sites that are posting something at least 2x per week. I have *** a few themes or concepts that would be good for eyecare, using a mixture of quotes and fashion … [Read more...]
We have blogged about different types of Eyecare websites, ones that sell Products, ones that are SEO Friendly and Eyecare Blogs. One type of website we have not blogged about is what we would call the 'Pretty Artistic Website.' Unique Optique in Frederick, Maryland is one of those sites. The website was designed by Erin Higgins sister of Maria … [Read more...]
Trendwatching every year does a list of important consumer trends.We have taken them, added consumer eyecare trends and opportunities for eyecare providers going forward into 2012 and beyond. #1.) Red Carpet: In 2012, department stores, airlines, hotels, theme parks, museums, if not entire cities and nations around the world will roll out … [Read more...]
A growing trend among local communities and businesses is the creation of their own currency. Called Community Currency, the movement is a way for businesses and consumers to focus spending on local community economies. The concept is not new and some communities as the Berkshires region of Massachusetts has been a huge success. How it works, … [Read more...]
You have probably heard the term, Keywords many times over the last year. A keyword in very simplistic terms is the word(s) that you want to use so eyecare surfers can find you on the Internet. The more keywords you have the better. An eyecare professional will want multiple keywords. Eye-boggling, on one site we have over 30,000 keywords, which … [Read more...]
Some of us thrive with data analysis, others just look blankly at a screen and feel this is tedious and time consuming. Bottom Line- Examining your stats from either your server or Google Analytics can help bring you in patients and help keep new ones. Shirley and I should have been examining our stats on a quarterly basis. We are sharing with … [Read more...]
An awful thing has happened this month, we lost 3 subscribers, which is like losing 3 patients. You, like us, may have lost 3 patients this month and gained one. It is way to expensive to only be at a +1 for the month. We know, like you, some of our subscribers - patients have retired, some have died, some have gotten out of the optical … [Read more...]
One of our favorites sites, Mashable did this Incredible Infographic on the Science of Sharing. (From MBooth). They asked for comments at the end on 'What Type Of Consumer Are You', which provided interesting comments and insights on how consumers are shopping today. My question to our readers- What Type Of Consumers Are You? Do you share? Do you … [Read more...]
In our changing world of “social media marketing”, most Eye Care Professionals are still trying to figure out how to set up a Facebook page, but some are ready to try their hand at a blog. If that fits your situation, then I suggest taking a look at Tumblr (www.tumblr.com) to be the online program/platform to host your blog. It is a great mix … [Read more...]
Some of you might have seen me in Las Vegas at Vision Expo West, as a panelist for the 2nd Annual Click Conference. Part of my presentation there was showing how more people will be accessing the web via mobile internet than via their desktop computers sometime in the next 2 years. That is big....really BIG. As a web design firm, we concentrated … [Read more...]
One of the most common questions we get asked is how to get on Google Page 1, without paying a fortune for keywords. The other thing we hear-'we leave that for our IT/Webmaster.' That is all well and good, but in today's times every business owner, writer or blogger should know the theories and strategies behind SEO and or keywords. As an … [Read more...]
VisionWeb/Blog ran this interesting article on their blog: What We Can Learn from Social Media Examiner’s Top 10 Small Business Facebook Pages 'In our quest to learn more about all things “social media”, we often find ourselves consulting Social Media Examiner, an all around expert on the topic. We really loved their recent post, “Top … [Read more...]
You have probably had numerous people contacting you asking you to do a 'link exchange'. You may have friends who have asked you to link them on your site and if you want to know why, here is a very simplistic answer. Please note, this there are many types of links, back links, text links, SEO links, inbound links, outbound links.... For now … [Read more...]
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