eMarketer, a New York based market research firm reported in December that adults now spend more time each day with their mobile devices that with print media. We love our mobile phones and tablets...and this is a love affair that is still in its infancy. That should wake you up no matter what time of day you are reading this. Actually, it … [Read more...]
During this time of uncertainly, war, taxes and political shenigans, it is so wonderful to hear good stories, stories of Love, stories that give hope. Plume Paris is launching a Love Celebration site for eyecare professionals and their patients to share their love stories online. Taking design cues from some of the most famous fashion houses … [Read more...]
Hopefully during Flex benefit time and the end of the year sales Eye Care Professionals got rid of a lot of excess inventory. Even if you didn't this is a great time to what I call RED DOTTING. RED Dotting is the old fashioned way of placing RED DOTS on any inventory you want to GO AWAY. That includes products stuck in drawers, products you can't … [Read more...]
A big topic of conversation is Do you give eyewear refunds? Eye did not know, that in New York, you have to post a refund policy. (see below comment) Pulling together some of the comments on Optiboard and a few other forums, just thought I would let you know what others are doing Funny thing you bring this up today! Monday morning 2 state … [Read more...]
Eye care providers can drill down to their local sources even. Go to the Map Overlay and click your state. Your local 'geo locator' will show up. Keep Clicking, your state and your top cities will show up. For us, because we are national, our top states show, but for the eye care professional, you would want to know what areas to focus on and … [Read more...]
Increasingly more important is the Referral link. That link tells you how you, the eyecare provider got found on search, who is linking to you and how successful your social media campaigns are. One of the things we have worked on this year is to change our referral search this year. Our Referring sites are growing. Totally referring sites … [Read more...]
Why do Eyecare that there are only 19 eyewear shopping days left in 2011? Because that means there are only 19 days left for your optical patients to use up their FSA (Flexible Spending Account) money! We recently ran a competition sponsored by A&A Optical Black Velvet, a new eyewear collection from Quiksilver and Roxy asking you, our … [Read more...]
One of the best scenes in a Bridget Jones movie was at the end when Bridget Jones and Mark Darcy were wearing their UGLY Christmas sweaters. Did you know there is actually a Ugly Christmas Sweater website? Actually it is a company called Ugly Christmas Sweaters Party. who buys and resells Ugly Christmas Sweaters and other paraphernalia, posts … [Read more...]
It’s getting to be that time of year. You have orders to send out before the holidays, projects to finish before year-end, employees leaving for vacation. And time for using your co-op advertising funds is running out. Eyecare Practices that use co-op typically wait until the 3rd or 4th quarter each year to redeem their funds, so that their … [Read more...]
The Vision Council's Board of Directors has decided to support the Think About Your Eyes campaign with a $2 million annual commitment for a period of two years and up to $4 million dollars for a national launch. The Think About Your Eyes campaign has resulted in +6% more eye exams in the campaign markets over the last year. This is a significant … [Read more...]
It's Stocking Stuffer time, what better gift to friends, collegues, teachers, aunts than some cool stocking stuffers, that promote your business as well as offer some valuable eyecare and eye health advantages. New from Nanofilm's Winter Collection of Ultra Clarity™ lens care products. The Winter Collection features colorful graphics from … [Read more...]
Going into 2012 and getting your marketing calendar ready, re-evaluating your systems, don't forget to implement a Referral system for staff and patients. A timely post on the Visionweb blog: It seems like since the dawn of marketing that referral programs have been around. After all, we know that a friend's recommendation is the strongest … [Read more...]
In perfect timing for the year and TAX 179 Savings, The Vision Council just released an In- Office Processing- Get Started Kit, helps you to determine whether or not you should put in a In-Office Lens Processing System. (just in case you missed the email) Provided is a valuable checklist. 'If your practice is just doing exams and running … [Read more...]
Going into heavy gift season, (December) back to back with Valentines Day (Feb) Gift cards can add additional sales to your bottom line. We think you should offer Gift Cards all year round and be predominately displayed, but barring that, don't forget Gift Cards for the Holiday Season (Black Friday, Cyber Monday), It takes anywhere from 2-3 weeks … [Read more...]
Talk about paradigms shifts, At the Business of Eyecare seminar sponsored by The Hoya Vision Care and produced by Cleinman Performance Partners, the opening salvo by Al Cleinman challenged eyecare professionals to re-think what business are you in? Think about it? If you go on Linked In and look at the categories people list themselves, some … [Read more...]
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