Many years ago I had an appointment at a busy, established eyecare office. As I was showing frames, both buyers were trying on each frame and remarking how it didn't look good on them, and finally one of the buyers said, "I can't buy today, my face is too fat!" True Story ! You may laugh, and say that doesn't ever happen, believe it or not, similar … [Read more...]
It seems like every optical blog, forum, and Facebook group has something to say about online sales of eyewear. Whether it’s complaining about the discounted pricing online, or the "Big Boy" manufacturers’ ownership of online direct-to-consumer sites, everyone has an opinion about how bad this new medium is for optical product sales in our … [Read more...]
We love FREE STuff, especially free stuff that aids eyecare professional in growing their business. Now Eyecare professionals can now visit the Transitions Marketing Wiz – a new, online marketing tool and guide from Transitions Optical, Inc. – to build an interactive marketing plan for their independent practices. Found … [Read more...]
One of the ways you can compete against online retailers is the use of digital signage. EyeStar TV has opened up a YouTube Account where you can see some examples of patient education videos. They have over 300 different videos Here is how one office is doing it, using EyeStar TV and encouraging the ordering of contact lens Contact Lens … [Read more...]
As you know, we believe in tracking as a sound business practice. Rarely do we receive testimonials from people who have installed tracking software. This comes to us via Dr. Bass who installed The Edge into his practice: 'After installation of The EDGE in my practice six months ago, I have been able to pull data in a matter of just a few … [Read more...]
Several years ago we wrote about Doggles, sunglasses for Dogs and believe it or not, there are optical professionals selling Dog Sunglasses in their office. When this story came across our google alerts, we thought we should remind you Summer is coming up and sunglasses for dogs could be a nice little accessory sale. Optician sells sunglasses … [Read more...]
Use One New Strategy Plus Common Sense Best Practices As more patients buy eyewear online, eyecare business owners notice decreasing revenue per patient and decreasing capture rate. Opticians notice that patients are looking for eye size markings, and patients are requesting a PD measurement along with their written prescription. Opticians … [Read more...]
We had an email come in which asks us this pretty important question on how to get rid of old frames. Frames that have been discontinued, frames that have switched licenses, frames with no reps, companies that are no longer in business. I would hazard a guess that each office has at least 100 eyeglasses that they wish would go away. Nothing is … [Read more...]
There is no reason to be defensive, passive or otherwise when it comes to your practice servicing online eyewear. Online eyewear is here and growing. Your eyecare practice needs to determine how you will take advantage of this opportunity in the market. And yes, it is an opportunity you can benefit from, here are three ways how: First off you … [Read more...]
At the Visionaries Group, we often hear from eyecare professional's how they shop their competitors on a regular basis. When we ask what they have learned, we almost always get the same litany of comments. "Their store was dirty...the showcases had fingerprints all over them" "Their product mix was horrific...who the heck is their … [Read more...]
A great site Advanced Style serves as a reminder of Senior Style.They did a post Titled Sunglasses Are Better Than A Facelift, with some really Spexy Seniors. I should have named this post The Forgotten Senior Citizens, I think we forget that Senior Citizens are Spexy Too. We made pre-judge the 'senior' citizen who comes in and wants only what … [Read more...]
After reading about the most lost items, eyeglasses from people who travel and coming into travel season, these are all opportunties for eyecare providers. People travel for many reasons, business, pleasure and family obligations. Each type of traveller requires different types of clothing and accessories but all travellers need certain items to … [Read more...]
One of the things we recommend is getting linked on as many resources as possible. If you haven't already been listed or linked the eyeglassguide.com, you should do this. If you think you are listed, double check they have all the information in correctly and your website is listed. EyeGlassGuide.com is a proven online resource that provides … [Read more...]
Guest post by Rachel Rodriguez of ClearVision Optical. PerSPECtives: How Do Eyecare Professionals Groupon? In the not-so-distant past, the only thing I knew about Groupon was that through it, my husband was able to get a significantly reduced gym membership fee. Intrigued, I decided to do a little research, particularly to see how B2Bs, … [Read more...]
A&A Optical announces the launch of marketMYpractice, A&A’s online one stop marketing resource shop. In a quest to provide more value-added benefits to A&A’s customer base, A&A has partnered with a brand management company specializing in local level marketing, to create an online, user-friendly marketing resource center, where … [Read more...]
Recent Comments