I gotta tell you, who ever heard of such a thing, but there it is in Record Setter! Googly Eye World Records. I love this kind of stuff as do most people. Who doesn't read about the most hot dogs can you eat in a minute. Most Goggly Eyes Attached to Body Reverend Matthew Wayne Nunnery glued 100 googly eyes to his body. Most Googly … [Read more...]
We just got over some major holidays, but Valentines Day is just around the corner and since this is a huge gift day and a big opportunity for eyecare professionals, it is time to start preparing for this major event, since it is estimated that over 50% of people celebrate Valentines Day, which means 50% of your patients are buying gifts for … [Read more...]
By now, you have heard of Warby Parker, Moral Eyes and other online charitable eyewear companies. Giving Back is a strong consumer trend, with consumers balancing budgets by supporting companies that are actively involved in corporate responsibility. From Giving Site, VOSH, OneSight, Infantee and more, these charities all need your help to … [Read more...]
Can you believe we are almost at the end of the year! We have listed some of the top Wellness Events that you can engage your patients and future patients for 2012. In between all of these events, you might think about some trunk show, Facebook contests. Also check with your vendors who also maybe participating in some of the below events, i.e … [Read more...]
Entering into the cold season, what do people do? Go South, to Mexico, to Hawaii, anywhere it is warm. What do they do when they get there? Go Swimming. What do they need? Dive Masks and Swim goggles, with or without a prescription. Why not do an eyeSwim party featuring prescription dive masks and goggles? To decorate and have a little fun, … [Read more...]
One of the top and oldest toys in the world is Legos. (Wikipedia) The Lego Group began in the carpentry workshop of Ole Kirk Christiansen, in Billund, Denmark. In 1916, Christiansen purchased a woodworking shop in Billund which had been in business since 1895[1]. The shop mostly helped construct houses and furniture, and had a small staff … [Read more...]
Black Friday is November 25 and right after that Cyber Monday is November 28th. These are two of the biggest shopping and store traffic days of the year and you can take advantage of both of these events to grow your eye care business. Eye Bogglers PayPal- online payments made with PayPal increased 27% over Black Friday 2009 Payments on … [Read more...]
The safest and healthiest way to Trick or Treat on Halloween is to have a Sight Night sponsored by OneSight. Instead of trick or treating for candy, you trick or treat for used glasses to donate. Glasses collected during Sight Night are recycled and hand-delivered to adults and children in need in developing countries during OneSight Global … [Read more...]
October 13 is World Sight Day and many businesses, media and eyecare professionals both retail and wholesale are partipating in this important global event. Just a snapshot of what comes up on google search for World Sight Day 2011. Google search 19,300, 000 Results so this is huge. The following came up pages 1-3 on google. These are only a few … [Read more...]
It just came across our Google Alerts, another online eyewear company has started a Give Back program with New Eyes for the Needy. Classic Specs has developed a limited Edition series of 5 frames of which $100 of each purchase will be donated to New Eyes For The Needy. (If you want to view a list of other companies that are promoting a give back … [Read more...]
I can't believe we are coming into the 3rd quarter and the biggest shopping days of the year. In the next three months, you have Halloween, Thanksgiving and the Yuletime. Plus, Flex Benefits, plus all those students will be getting vision referrals. Starting with Halloween, it makes it a perfect time to start communicating with your patients … [Read more...]
Bullying has become a huge issue and several countries have a National Stop Bullies Day: National Stop Bullies Day in the USA- October 12 National Anti Bullies Week November 21-25th 2011 in the UK. Eye Bogglers 1 out of 4 kids is bullied 43% of teens, 97% of middle schoolers and 47% of older teens 18-24 cyberbullied 9 out of … [Read more...]
It's that time again to start marketing 'Back To School' and the importance of that eye exam and of course new eyewear, accessories or contact lenses. Liberty Sport and Prevent Blindness America have made September Eye Health And Safety Month- get the word out to your patients and strategic alliances. Back To School is one of the most important … [Read more...]
I know we are doing a post on Eyecare About Breast Cancer and by the looks of it, many optical people are doing the Pink Walk! Perhaps you are not into that walk, but you might be interested in another walk for The Foundation Fighting Blindness. VisionWalk is the national signature fundraising event of the Foundation Fighting Blindness. Since … [Read more...]
Summer often brings a slowdown in sales and traffic for retailers who don't depend on the seasonal customer. As a result, stores cut back or even stop holding customer events all together. It is easy to understand why, but isn't a slowdown in sales and traffic exactly the time you want to increase your sales and traffic? I advocate doing more … [Read more...]
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