May is Healthy Vision Month (HVM), a national eye health observance established by the National Eye Institute (NEI) in May 2003. NEI is one of the National Institutes of Health (NIH), an agency of the U.S. Department of Health and Human Services . Healthy Vision Month is designed to elevate vision as a health priority for the Nation. Millions of … [Read more...]
National Sunscreen Protection Day is May 27. What a great way to spread the word about the danger of UV and sun on body and eye health by having a Sunshine Sunglass cake party contest in celebration of Sunglasses and UV protection. These pics are from Very fun birthday cake From Coolest Birthday Cakes. , I bet you have patients who like to bake … [Read more...]
Did you know that the week of April 16- 22nd was Standing Tall Week? As someone who is almost 6 feet tall it is nice to have a whole week devoted to tall people. It got me to thinking why not have a trunk show or an event targeted pacifically for Tall people. According to The Long and Tall of It TALL WOMEN EARN MORE MONEY: In The Tall … [Read more...]
The first day of Spring was March 20th, but several important holiday are coming up, the first, Passover and Easter. Not to mention, April Fools day, Good Friday, TAX Day, Earth Day and Administrative Professionals Day (25th), soo many special and fun events in for the month of April. Pick a day and celebrate and Yes April 25th is World Penquin … [Read more...]
The first Friday in March is designated National Sales Person Day National Salesperson's Day was founded by Maura Schreier-Fleming, President of Best@Selling, in March 2000. She is an author, consultant, and speaker for salesperson training. A huge shameless plug for her! We estimate that in the eyecare industry there are way over 20,000 … [Read more...]
This infographic is from Overstock.com. Here is what they say. Have you ever wondered about the origins of St. Valentine’s Day? Have you spent several sleepless nights wondering how to make Mama Juana? Or are you curious about how many candy hearts are produced each year, and how long they’d stretch if laid end-to-end? Find answers to these … [Read more...]
We found this great greeting cards from designer Nicole Martinez on Etsy. Happy Valentines Day to all! I think Valentines Day is so hot, this might be a good time to add on a little Anti-Fog Accessories or Lens Coating. Available from Nanofilm, iCoat and OptiCote … [Read more...]
The optical world is an amalgamation of many different facets-from higher end, to funky boutiques, to lower end offices. But one thing I rarely hear about in my dealings with all these aspects of our eye world is the trunk show. No, not the one where your reps drag all their bags to your office, you offer your potential customers some food and … [Read more...]
February 17 is National Random Acts of Kindness Day or World Kindness Day. This is the day to do nice things for somebody else, whether it is opening the door, driving a senior citizen to the grocery store or in your office offering a little extra. This might be the day you donate old eyeglasses, lenses or even call some of your unemployed patients … [Read more...]
I gotta tell you, who ever heard of such a thing, but there it is in Record Setter! Googly Eye World Records. I love this kind of stuff as do most people. Who doesn't read about the most hot dogs can you eat in a minute. Most Goggly Eyes Attached to Body Reverend Matthew Wayne Nunnery glued 100 googly eyes to his body. Most Googly … [Read more...]
We just got over some major holidays, but Valentines Day is just around the corner and since this is a huge gift day and a big opportunity for eyecare professionals, it is time to start preparing for this major event, since it is estimated that over 50% of people celebrate Valentines Day, which means 50% of your patients are buying gifts for … [Read more...]
By now, you have heard of Warby Parker, Moral Eyes and other online charitable eyewear companies. Giving Back is a strong consumer trend, with consumers balancing budgets by supporting companies that are actively involved in corporate responsibility. From Giving Site, VOSH, OneSight, Infantee and more, these charities all need your help to … [Read more...]
Can you believe we are almost at the end of the year! We have listed some of the top Wellness Events that you can engage your patients and future patients for 2012. In between all of these events, you might think about some trunk show, Facebook contests. Also check with your vendors who also maybe participating in some of the below events, i.e … [Read more...]
Entering into the cold season, what do people do? Go South, to Mexico, to Hawaii, anywhere it is warm. What do they do when they get there? Go Swimming. What do they need? Dive Masks and Swim goggles, with or without a prescription. Why not do an eyeSwim party featuring prescription dive masks and goggles? To decorate and have a little fun, … [Read more...]
One of the top and oldest toys in the world is Legos. (Wikipedia) The Lego Group began in the carpentry workshop of Ole Kirk Christiansen, in Billund, Denmark. In 1916, Christiansen purchased a woodworking shop in Billund which had been in business since 1895[1]. The shop mostly helped construct houses and furniture, and had a small staff … [Read more...]
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