Several eyecare vendors are marketing 'eco friendly eyewear 'just by promoting recycling of eyeglasses. This makes sense. Patient comes in with old frame, they want to use their own frame, but with a cause related presentation, they might want to 'recycle their old frame' for a cause and a discount off the old frame. How great is that! You keep … [Read more...]
Do you sometimes wonder how eyecare offices keep showing up on the Internet? How come your optical competition gets mentioned and your eyecare office doesn't? Believe it or not, all you have to do is write up your event, new website, new employee, new doctor, and submit it for free to the following sites to get your name in the news and all over … [Read more...]
This video was sent to us from one of our friends on Facebook. The video is from Daily Candy, who went to Fabulous Fannys a vintage store in Manhattan, NY who also carries vintage eyewear. They also say that Lady Gaga gets some of her eyewear here. Watch the video here: How To Find The Right Frames Visit Fabulous Fanny’s online shop, go … [Read more...]
Andrew Miller, senior writer from ClearVision Optical has kindly provided us with the latest installment of Helpful Hints, which covers innovative ways to stretch your optical advertising dollars. This article is full of very good, useful information. Getting The Most From Your Optical Advertising Budget: In this economy (or any economy for … [Read more...]
Ran across these interesting and eyeglass-telling ads from Ads of the World. I liked them, because they tell a story about eyewear- it's not the standard model wearing eyeglasses. I don't know who Marani Eyewear is although and unfortunately, there was no link to Marani. (should have been) so at least I could have clicked and explored. If you … [Read more...]
I used to wait every year to buy my cosmetics when Lancome came out with their Lancome bag. My once a year splurge was dependant upon getting a cheap new bag with overpriced cosmetics that I didn't even use. (how sick is that!) We have become an incentive and reward based society. You probably have a credit card that is attached with some type of … [Read more...]
Submitted by By: Niki Ostin Publicist Focus Group West Spreading the word about your eyewear brand is even more crucial given the current economic climate. Consumers were already bombarded with an overwhelming amount of products on a daily basis, but now with less disposable income, it’s essential to remain proactive so that your brand … [Read more...]
This was taken from one of the 'Free Press Releases' Sites. You can apply the same concept to your optical office! What I like: 1.) Great press release example 2.) Note the launch of a new client testimonial is a 'blip' in the buzz about the rest of their services. 3.) The 'Zen' Concept is very interesting and a differentiation from the … [Read more...]
'Publicity, Publicity, Publicity is the greatest moral factor and force in our public life.’ Joseph Pulitzer Don't want to hassle with Social Marketing? The good news- the tried and true old fashioned way of getting ink is still a viable form of getting FREE publicity for the optical professional. Press Releases are 'new releases' that … [Read more...]
In a 1 mile radius from my house, I have 4 optometrists. Not one has a sign like this. What a great way to bring in patients! … [Read more...]
I did a post on Co-op Advertising. You might think it is not for you, but there are many creative ways to use Co-op. You definitely have to get vendor approval for some of the below listed marketing ideas. Check them out, it might work for you. 1.) Print Advertising Yellow Pages Direct Mail Val-Pak Magazines Newspapers Freebie … [Read more...]
Beginning of the year- you have a marketing plan and a budget, hopefully you did not forget to consider Co-op Advertising as a way to stretch your advertising dollars. Co-op is one of the most under utilized methods of advertising and marketing. Co-op Advertising is a cost-sharing arrangement between you, manufacturers or your suppliers. Whether … [Read more...]
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