www.drbritzke.com Spectrum Eyewear Gallery is a great eyecare website for alot of reasons and I hope I can detail them all. I would highly recommend if you are looking to change your site not only do you call Dan Feldman, but you take a look at this site. The SEO Factor (Search Engine) At the top of the page in blue it says eye care, … [Read more...]

Hong Kong Washin optical hired the Grey Agency in Tokyo for these eagle-eyed advertisements. When you think of good eyesight animals come to mind, owls, cats and of course eagles. The people hired look like the animals or a remarkable job in photoshop … [Read more...]

This was the first eyecare advertising I have seen using extranormal. This eyecare advertising video was free to make and free to post on YouTube. If you can type you can make this type of video by xtranormal.com … [Read more...]

Specsavers is well known for their TV Ads. This one shows astronauts landing in Luton Airport instead of Houston. It ends with their tag line, should have gone to Specsavers. The point- using humor to get the message across in a memorable ad that is also on YouTube. … [Read more...]

Let's face it....unless your name ends with "otica", you have to watch every advertising dollar very carefully. (My guess is they do too) So, where can you get the biggest bang for your advertising dollar in 2011? Online of course. Unlike radio, or TV, newspapers or magazines, only on the web can you pay for the audience you want. Search … [Read more...]

TIP #5 YOUR PRODUCTS OFFERED ‘Take nothing on looks; take everything on evidence. There’s no better rule.’  Charles Dickens Your product /service is what you specifically offer for sale to your customers. That product can be the tangible, the actual goods or the intangible which is your services. Either way both establish an … [Read more...]

I've chatted here recently about collecting email addresses, sending emails to your eyecare patients/customers and about pay-per-click(PPC) advertising on search engines. Today, let's talk online image ads. These ads come in just about every size and shape. They are available in static images, animated images, even Flash images. Over the years … [Read more...]

My last post here I shared some of the statistics demonstrating that online needs to be a part of your advertising mix. I wrote briefly about email marketing and how some of the email marketing services are well worth the small investment. Before jumping into the next topic, I wanted to expand just a little bit on email based on a new report from … [Read more...]

Periodically we have run posts on Eyecare Websites We Like. This post is a little different, we ran a google search 'optometrist in Atlanta, GA' just to see who came up first, using key words as optometrist , Atlanta, GA , Eye Exams, Contact Lenses, eyeglasses. This is the first 5 listings that came up on Google. Georgia Optometry #1, note their … [Read more...]

Late in December the Wall Street Journal reported that advertisers spent more money in online advertising in 2010 than newspaper print advertising for the first time in history. If you needed any further proof that traditional advertising is changing and the world is moving online, here is your proof.  According to eMarketer, online ads will … [Read more...]

Richmond Optometry in Canada, takes a different approach to as to why getting your eyes examined is so important. Here is the rest of the Ads Eye Exam Eye Exam 1 … [Read more...]