One of my friends on Facebook put up this interesting story about one of her clients being held hostage by their IT person/webmaster. Apparently her client wanted to change webmasters, and hired her to update their website. The client had no log-in information, their webmaster was refusing to give them the information. Her Story- 'What kind of … [Read more...]
When I first saw this eyewear ad, I went WHaaaa? It got my attention and then realized how unique it was. Super-imposing other images, a new trend, it appeals to those who are seeking more than just the traditional look. This campaign is from Oxydo. In an earlier post on Consumer Trends 2012, one of the big trends is … [Read more...]
We often run fun eyewear advertising on our OptiFun's, but these two ads one from a Canadian Optometrist and the other for Lasik Surgery, don't seem to run in an opti-fun category. Both are unique and outstanding in the way they divert from the 'traditional' HEY come and see us to a darker look that keeps ones attention and makes you think to get … [Read more...]
In our 2012 Trend Report, one of the trends for consumers is a more out of the box advertising. For Eyecare professionals adding a sense of humor, gets the point across and and putting on YouTube. Goofy and Fun sells and best of can go viral. … [Read more...]
This video details more information on Google Analytics. If you've just started to use Google Analytics and aren't sure which reports to look at, this video provides a helpful 1st-time analysis walk through. You'll learn how to interpret what you see in these key reports and what actions you should take as a result. … [Read more...]
Optical Fun of the Day: Cute local commercial for an eye doctor's place called Professional Vision in Bel Air Maryland. :) their site is www.prof-vision.com. Todays Opti-Fun is sponsored by Fast Grind International, who offers all in one optical edging and surfacing equipment … [Read more...]
www.drbritzke.com Spectrum Eyewear Gallery is a great eyecare website for alot of reasons and I hope I can detail them all. I would highly recommend if you are looking to change your site not only do you call Dan Feldman, but you take a look at this site. The SEO Factor (Search Engine) At the top of the page in blue it says eye care, … [Read more...]
Hong Kong Washin optical hired the Grey Agency in Tokyo for these eagle-eyed advertisements. When you think of good eyesight animals come to mind, owls, cats and of course eagles. The people hired look like the animals or a remarkable job in photoshop … [Read more...]
As someone who redesigns websites for a living, it is nice once in awhile to brush up on what other professionals are thinking and doing in the same discipline. Just as most of you attend working seminars on best practices for the optical industry. Hubspot, an online marketing company recently held a webinar on website redesign and we wanted to … [Read more...]
This was the first eyecare advertising I have seen using extranormal. This eyecare advertising video was free to make and free to post on YouTube. If you can type you can make this type of video by xtranormal.com … [Read more...]
Specsavers is well known for their TV Ads. This one shows astronauts landing in Luton Airport instead of Houston. It ends with their tag line, should have gone to Specsavers. The point- using humor to get the message across in a memorable ad that is also on YouTube. … [Read more...]
Many of you probably already saw this video, so poignant and tells us no matter how much we watch YouTube, nothing is like words. Words change the marketing message, change feelings and the way we think. This is a marketing message- An a lesson on how does your office use the Power Of Words To Get Your message across? Do you discuss words … [Read more...]
Let's face it....unless your name ends with "otica", you have to watch every advertising dollar very carefully. (My guess is they do too) So, where can you get the biggest bang for your advertising dollar in 2011? Online of course. Unlike radio, or TV, newspapers or magazines, only on the web can you pay for the audience you want. Search … [Read more...]
TIP #5 YOUR PRODUCTS OFFERED ‘Take nothing on looks; take everything on evidence. There’s no better rule.’ Charles Dickens Your product /service is what you specifically offer for sale to your customers. That product can be the tangible, the actual goods or the intangible which is your services. Either way both establish an … [Read more...]
I've chatted here recently about collecting email addresses, sending emails to your eyecare patients/customers and about pay-per-click(PPC) advertising on search engines. Today, let's talk online image ads. These ads come in just about every size and shape. They are available in static images, animated images, even Flash images. Over the years … [Read more...]
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