Optical Crime – Whoopi Goldberg

Whoopi Goldberg Optical Crime

We caught Whoopi Goldberg in the act of an optical crime this week on Good Morning America as she was being interviewed about her latest book - The Sugar Plum Ballerinas. Whoopi's specific optical crime is the way she wears her eyeglasses balanced on the end of her nose! Watching her on TV do this prompted me to do a photo search and there she is … [Read more...]

Do Eye Need to know about Sports Lenses? Part 2

Switch Sports

We think we need to know more about sports lenses but have only talked about sports performance sun lenses so far. Do optical consumers need sports specific lenses? Let’s look at some stats: Team Sports: The top three most popular team sports are basketball (26.3 million), baseball (15.0 million), and outdoor soccer (14.2 … [Read more...]

New Survey Reinforces Need to Educate Consumers on Lens Material Options

ppg logo

Eyeglass wearers value advanced technology, but often defer to eyecare professional as shown by a  new national research study sponsored by PPG Industries which reaffirms that, while consumers are interested in a lens that provides a combination of desirable attributes, they are unfamiliar with their choices. Results suggest that patients would … [Read more...]

Eye Need to Know – What is MBS?

Augen Trinity Spacia Progressive

We love this little optical trivia Eye Need to Know questions - so what is MBS? Is it a disease, an eyewear line? Most of you probably know.... MBS: Minimum Blank Size:  The smallest lens blank that can be used and still cut out to fit a frame. Eyewear size and patient pupillary distance will both effect the minimum size that can be used. … [Read more...]

Do Eye Need to know about Sports Lenses?

biking shorts

Do optical consumers really need specific sports lenses as well as other specific lenses? If in doubt depending on your own specific sports activity, ask yourself these questions:  If you are a golfer do you wear running shoes when you play golf?  If you are a swimmer do you wear ski goggles to swim in?  If you are a runner do … [Read more...]

QSpex New Lens Fabricating System

Very rarely do Shirley and I get to experience the wonders of optical equipment. At SECO this year, I was fortunate to be able to attend the QSpex lens fabricating system press event and came away impressed for a number of reasons: With costs of lenses spiraling, a system such as this could benefit eyecare professionals in reducing … [Read more...]

Top Eyewear Mirror Coating Trends 2011

Vibrant Green Takes Off in 2011

OptiCote, a leader in eyewear lens coatings sent us their top mirror coating for 2011 and 2010 Michael Bellomo says 'I am often asked what are the top selling mirror colorations. The answer rarely varies. For those of you who would like to know here is a list of the top twelve selling mirrors for the last two years.' Here they are top … [Read more...]

Free Form Lenses – Marketing to Consumers

Hoya FF

We recently received this email from a consumer: "I am unable to find anyone advertising Free-Form optometry services. Has anyone been trained to deliver this new technology? If, so can you recommend a provider near Gardena, California 90249. Please advise, thanks." We have blogged on this subject before: "Optical Lens Technology is Not Reaching … [Read more...]

TRY IT: You’ll Like It-The New AFFordable FreeForm Explorer II By K-Mars

new explorer 7x3.5 flyer

K-Mars, a leader in package frame and lens programs has launched what they call the most affordable FREE Form Lens in the market.  Called the Explorer II,  it comes with a premium Anti-Reflective Coating that’s super hydrophobic and oileophobic. In case you don't know what that means: All basic AR will have a hydrophobic coating which is a … [Read more...]

Incredible Eyefographic On Computer Vision System

Photo: mashable. com

This incredible infographic comes via mashable . Computer Vision Syndrome is a huge issue, Shirley can't live without them and I have finally succumbed. Todays Eyefographic is sponsored by Trivex … [Read more...]

The Honeymoon is over – Jan leaves Signet Armorlite

Jan Kubiak2

I am an alumni of Signet Armorlite and so was very pleased and honored to be invited to attend Jan Kubiak's retirement luncheon.  Jan made a short but poignant speech! She has been a Signet Armorlite employee for decades. Therefore, she has worked with  many different  owners and  been through many changes which she spoke about. She likened the … [Read more...]

Win a Pair of emPower! or Free Trip to Vision Expo East 2012

emPower-By-PixelOptics VEE

Here are some comments from our readers who are excited to be attending Vision Expo East 2012: Lori from MG Eye Clinic says:  "I have been to many Vision Expos, AOA meetings and local MOA meetings. I thrive on new information and VEE has by far the best speakers and is the most beneficial for my business. I like to bring back what's happening … [Read more...]

Free Form Lens Measuring Tools

Shamir kit

This article by Nallibe Mehfoud, LDO was originally published by Vision Care Product News and shows a measurement kit provided by Shamir Lens on how to take position of wear measurements . We love optical tools (as you may know from our current FREE Tool competition post) and really like the kit that this article shows how to use  so we thought we … [Read more...]

Fog Free Lenses – Why Does it Matter? Eye Want to Know….

Fog-Free-Blank

Lately, there has been a lot of enthusiasm in the ophthalmic industry about coatings and topical applications that prevent lenses from fogging up. We asked one our favorite coating experts,  Michael Bellomo of Opticote to write a guest post for us on the subject of fog free lenses and why does fog free matter? Eye Want to Know....Here it is, we … [Read more...]

Diane Keaton Victim of Optical Crime

diane keaton

Eye can't believe that the actress Diane Keaton's eyewear did not have anti-reflective coating. This optical crime happened on November 14, 2011 during her Today Show interview. She is wearing a flattering trendy frame but you can't see her beautiful blue eyes due to all the light  reflections. We say Diane Keaton is a victim of an optical crime, … [Read more...]