Top Eyewear Mirror Coating Trends 2011

Vibrant Green Takes Off in 2011

OptiCote, a leader in eyewear lens coatings sent us their top mirror coating for 2011 and 2010 Michael Bellomo says 'I am often asked what are the top selling mirror colorations. The answer rarely varies. For those of you who would like to know here is a list of the top twelve selling mirrors for the last two years.' Here they are top … [Read more...]

Free Form Lenses – Marketing to Consumers

Hoya FF

We recently received this email from a consumer: "I am unable to find anyone advertising Free-Form optometry services. Has anyone been trained to deliver this new technology? If, so can you recommend a provider near Gardena, California 90249. Please advise, thanks." We have blogged on this subject before: "Optical Lens Technology is Not Reaching … [Read more...]

TRY IT: You’ll Like It-The New AFFordable FreeForm Explorer II By K-Mars

new explorer 7x3.5 flyer

K-Mars, a leader in package frame and lens programs has launched what they call the most affordable FREE Form Lens in the market.  Called the Explorer II,  it comes with a premium Anti-Reflective Coating that’s super hydrophobic and oileophobic. In case you don't know what that means: All basic AR will have a hydrophobic coating which is a … [Read more...]

Incredible Eyefographic On Computer Vision System

Photo: mashable. com

This incredible infographic comes via mashable . Computer Vision Syndrome is a huge issue, Shirley can't live without them and I have finally succumbed. Todays Eyefographic is sponsored by Trivex … [Read more...]

The Honeymoon is over – Jan leaves Signet Armorlite

Jan Kubiak2

I am an alumni of Signet Armorlite and so was very pleased and honored to be invited to attend Jan Kubiak's retirement luncheon.  Jan made a short but poignant speech! She has been a Signet Armorlite employee for decades. Therefore, she has worked with  many different  owners and  been through many changes which she spoke about. She likened the … [Read more...]

Win a Pair of emPower! or Free Trip to Vision Expo East 2012

emPower-By-PixelOptics VEE

Here are some comments from our readers who are excited to be attending Vision Expo East 2012: Lori from MG Eye Clinic says:  "I have been to many Vision Expos, AOA meetings and local MOA meetings. I thrive on new information and VEE has by far the best speakers and is the most beneficial for my business. I like to bring back what's happening … [Read more...]

Free Form Lens Measuring Tools

Shamir kit

This article by Nallibe Mehfoud, LDO was originally published by Vision Care Product News and shows a measurement kit provided by Shamir Lens on how to take position of wear measurements . We love optical tools (as you may know from our current FREE Tool competition post) and really like the kit that this article shows how to use  so we thought we … [Read more...]

Fog Free Lenses – Why Does it Matter? Eye Want to Know….

Fog-Free-Blank

Lately, there has been a lot of enthusiasm in the ophthalmic industry about coatings and topical applications that prevent lenses from fogging up. We asked one our favorite coating experts,  Michael Bellomo of Opticote to write a guest post for us on the subject of fog free lenses and why does fog free matter? Eye Want to Know....Here it is, we … [Read more...]

Diane Keaton Victim of Optical Crime

diane keaton

Eye can't believe that the actress Diane Keaton's eyewear did not have anti-reflective coating. This optical crime happened on November 14, 2011 during her Today Show interview. She is wearing a flattering trendy frame but you can't see her beautiful blue eyes due to all the light  reflections. We say Diane Keaton is a victim of an optical crime, … [Read more...]

Eye Like My New Photochromic Lenses

TOI Eyeglass guide2

I recently ventured back to personally wearing photochromic lenses thanks to my friends at Augen Optics who told me that I needed to get over my resistance and  suggested I try both Transitions Lenses and AugenSOL photochromic lenses. The photochromic processes are different so it was an opportunity for me to find out if there were perceptible … [Read more...]

Viewing iPads And IPhones Thru Polarized Lens

The iPad's screen is polarized in such a way that the screen looks black when you are wearing polarized sunglasses and hold it vertically. 

The iPhone is polarized so that the screen goes black when the phone is at 45 degrees; there is some loss of brightness when it's held horizontally, but it's still usable. … [Read more...]

Opti-fun – Playing with Guns

For those of you that like guns, bullets and ammo you might enjoy this video of a bullet hitting NXT Trivex. It is fast! It's not really playing with guns as it is a pretty impressive test and demonstrates the extreme impact resistance of Trivex lens material but it is still opti-fun and we wanted to get your attention! Note: We certainly do not … [Read more...]

Vision Expo West 2011 – eyeNews Lenses

Dr. Machado with Augen's Easyform

Just a quick couple of highlights of what we saw new and exciting at Vision Expo West 2011 regarding lenses. Free-Form Lenses and Changing Communications Technology The Free-form trend has really taken off and there was a lot of buzz about it that's for sure. In fact The Vision Council has a task force working on this category to help with … [Read more...]

Augen Optics – Free-form Lenses Made Easy

Augen blockerB

Cathy and I had the opportunity recently to visit Augen Optics. We wanted to learn more about the company, specifically about their new product package EasyForm plus a little more about optics. (We always learn something new when we visit an optical lab!) We had no idea how much the company has grown.  No longer just a small family concern but … [Read more...]

Progressive Lens Smartphone App

smartphone aps

I was on an Optiboard forum reading ECP's comments about progressive lenses, generated from the question "Which PAL do you currently use?" I was intrigued by how many different brands were named as ECPs preferences were shown on the forum's thread. There was  such a variety of preferences, including Hoya, Kodak, Shamir Autograph, Zeiss Gradal and … [Read more...]