One of the most important factors in life is having a support system with a network of people. Friends are great and provide emotional support, but sometimes you need someone that understands your business whom you can speak confidentially and be there on an ongoing basis. Speaking from personal experience just on this blog- few of Shirley's and my … [Read more...]
May is Healthy Vision Month- a great opportunity to call your patients and promote your office and eye health! Healthy Vision Month is sponsored by the National Eye Health Education Program of the National Eye Institute (NEI) Why not call up those patients you haven't seen for over a year?- Tell them May is Healthy Vision Month and in honor of … [Read more...]
I'm a big believer in Free Stuff- mainly because I'm cheap. I'm tired of my taxes going into making landfills (about $23 Million to open up a new landfill) and tired of paying taxes to pick up illegal dumping. It is also a very eco friendly thing to do. What can you find for your optical office?- Furniture, electronics- merchandise those … [Read more...]
The best way to get your name out to the public and increase the general public awareness of you and your optical office is to send press releases. You can send press releases if you are opening an office, remodeled and office, hired new staff, having an event, sponsoring a little league and even if you brought new products. I got this list … [Read more...]
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