A Free digital lens webinar is coming soon September 23, 2009. First Vision Media Group, Hoya and Shamir with other free form lens manufacturers are sponsoring this webinar. We think it is a great opportunity to gain an ABO credit plus learn about the latest lens technology. For those of you that know Ed DeGennaro, you know that he is an excellent … [Read more...]
There is a free webinar coming up soon which has a topic dear to our hearts - second pair eyewear sales! It is also given by one of our favorite speakers Mark Mattison-Shupnick. Here are the details: Planning for Second Pair Sales When: Tuesday, September 29, 2009 12:15 PM - 1:15 PM PDT Even in a tight economy, having the right … [Read more...]
I believe in education- the more education the better-the more education for eye docs and staff even better! We have Vision Expo coming up and another important eyecare event- Monterey Symposium- put on by the California Optometric Association. As much as I love Expo, this is my most favorite optical event- because- Monterey is one of my most … [Read more...]
For those of you attending Vision Expo West this year, the education opportunity is really good. There is lots of optical business education available. Cathy and I especially recommend the social media courses that are being offered as this has become such an important marketing tool and it is evolving at such a fast rate. Social Networking 101: … [Read more...]
I thought I would put the question out there "Why should I attend Vision Expo West?" as everyone is in a budget and expense cutting crunch so this might be a question you are asking yourselves. It costs money to attend trade shows, there is the cost of air fare, hotel, eating out and of course taking time off work. Here are some reasons why you … [Read more...]
Cathy and I have been attending Vision Expo's for longer than we are going to admit and we were talking about how much has changed which prompted me to post about What's New at Vision West '09. Back then (not saying exactly when!) Green only meant money and we didn't even have the Internet then let alone Tweeting and all the social networking … [Read more...]
I had done a previous post on one of my favorite optical trade shows to attend- The Monterey Symposium They are now open for registration- check them out and see all the wonderful speakers (including myself- shameless plugger that I am) and events that will be happening! MONTEREY SYMPOSIUM 2009 November 20-22, 2009 The California … [Read more...]
September 10-13, 2009 Duke Energy Convention Center- Cincinnati, OH Over 100 Hours of Continuing Education Speakers William Underwood Diane Drake Edward August Michael Della Pesca Mark Mattison-Shupnikc Michael Gzik Phyliis Rakow, Michael Ward For more information go to ABO-NCLE Questions can be emailed … [Read more...]
Cathy and I are avid readers and thought it would be a good idea to do recommended good reads for our Optical Blog readers. We thought we would start with something educational and relevant to optical. My good friend Peter Shaw-McMinn, is an author and helped write an excellent book on marketing with quotes by Dr Barressi, AOA executive director. … [Read more...]
Time flies so don't forget to mark International Vision Expo West 2009 on your calendar, it will be here before you know it! It is a great opportunity to "Get Educated". The Conference dates are September 30 - October 3, 2009 and the Exhibitor dates are October 1 - October 3, 2009 at the Sands Expo and Convention Center in Las Vegas. You can … [Read more...]
If you have never been to Monterey- one of the most beautiful places in the USA, I recommend you think about going to the Monterey Symposium put on by the California Optometric Association. The conference offers over 60 hours of continuing education for optometrists, opticians, para-optometrics and other professional staff. The date-November … [Read more...]
The Vision Council announcement: Anti-Reflective Lens Curriculum Introduced in Optometry Schools. The Vision Council will provide an educational grant to the Association of Practice Management Educators (APME) to design and deliver learning modules to increase the understanding and awareness of prescribing anti-reflective technologies. … [Read more...]
Have you ever walked into a place and it just feels right? Well here I am at OptoWest in Indian Wells and it just feels right. The mojo at the show, the energy is just perfect. Fact is- I'm having so much fun, keep forgetting to take the camera out. Here is Page Yarwood resting after breaking his kneecap! He broke it by tripping over … [Read more...]
This was my first Eye Rock Event- and if you go to any Vision Expo and you like to dance- Go to Eye Rock! It was a blast- the music was fantastic, everybody was dancing (even the men!) and singing and my feet hurt! Loved every minute of the show. Eye Rock, New York benefits OneSight and was sponsored by Revolution, EyeMed, Luxottica, … [Read more...]
This is the 2nd year, that we have had the opportunity to attend parties given out by ClearVision. When they put on a party, they do it right. Unfortunately my pics didn't turn out too well. Friday nite- was the 60th anniversary party- major grazing grounds for those of us who love to eat! The food was so good! Met great people, had a lot of … [Read more...]
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