It's summertime with lots of outdoor actitivies, including wakeboarding, jet sking, windsurfing, parasailing, swimming, diving, boating, fishing, kayaking. As we all know, wearing protective sunglasses is even more crucial on the water. I don't know about you, but I have lost at least one pair of sunglasses in the ocean. How many of your patients … [Read more...]
C an you imagine anyone uttering those words? Well, we’ve been working our tails off in New York City in this frustrating economy and haven’t been able to go on one of our amazing vacations/jewelry component buying trips in a while. To Ethiopia. To Yemen. To Burma. Or Algeria. Or, as one friend claims, anywhere where we have to go to … [Read more...]
We know you love these patients that come in with really, really gross eyeglasses. Sweat-laden, green- encrusted and they want you to clean them up. You know it's an hour in the ultrasound cleaner and then another 10 minutes with a toothbrush to get those silicon nosepads clean again. UGH! For those patients who sweat, work outdoors, work in … [Read more...]
Congratulations to Denise Solay - who's Floral Illusion piece from the Kimono Impression Collection is the first Eyewear Jewelry to be selected for Jewelry Information Center's Annual Editor Luncheon. The criteria to be to be submitted for this prestigous events is a follows: New Jewelry that has never been seen by the press New Jewelry … [Read more...]
I just finished remodeling and all the leftovers were thrown in my garage- it is a huge mess. Every time I go to clean it all up- it becomes overwhelming. That over-whelmed feeling makes me not want to go near the garage (complete avoidance). The same thing probably happens to you and anyone working in the optical industry, too much to do, too … [Read more...]
Isnt' this the greatest- Nikon new EcoBins- Eco Friendly Binoculars! Green Factor Lead-Gree and arsenic free Eco Glass lenses No harmful dyes or inks are used Non-chloride rubber eyepieces Biodegradable case and strap (Tencel) Eco Friendly packaging - 85% post consumer waste, printed on recyclable FiberStone paper. Waterproof, … [Read more...]
COMPETITION FOR THOSE HARD-TO-COME-BY EYEWEAR DOLLARS! By Denise Solay All of a sudden you realize that you are in competition with every type of store, from clothing and jewelry and restaurants and shoes and electronics, etc. for your customers more discretionally constricted and carefully spent dollars. It’s not just the other chic … [Read more...]
You have trained your staff in sunglasses, health benefits of sunglasses, UV, IR yada, yada, yada, you stocked up up on product, Doc's writing a second Sunglass Rx and you still lose the sale! Worse yet- you lose it to Peel On Sunglasses! 'Turn any pair of sunglasses into reading glasses in seconds. No need to buy expensive prescription … [Read more...]
How to Use the 'Meledandri Effect' to Increase Client Interaction, involvement and Sales My husband used to go to a fabulous men’s shop in NYC - Roland Meledandri - to buy the most interesting business shirts. (Before Turnbull, Façonnable, Pink and Tyrwhitt crossed the pond.) They were created with powerful and intriguing patterns and … [Read more...]
Being the eyeglass person I am, with glasses strewn all over the place- This is a handy optical accessory that every person who wears glasses should have! Plus you can support the US economy as it is made in the USA! Optacaddy is made from acrylic, water and tip resistant! The best part, it fits all my larger sunglasses! Why you should … [Read more...]
Thank you Denise Solay for submitting this great piece and reminder to the optical professional- Don't forget the eyeglass holders, lanyards, chains, cords and all the accessories that go with the eyeglass and contact lens sale. A plea uttered about as frequently as “Where are my keys?” You know you just had them. You know they … [Read more...]
Denise Solay Recycles Old, Aluminum Pots into Beautiful Eyewear Jewelry We asked Denise Solay if she had any of her Eyeglass Jewelry made with recycled materials. Not only was that a resounding yes, she also provided us with a delicious recipe- for Chicken the Portuguese Way (from Mozambique. Here is her story: 'When I bought these beads … [Read more...]
Eyewear Jewelry-Great Concept-Beautiful Designs-Potential Profits Denise Solay Designs signs as a sponsor! When Denise contacted us about sponsorship, we spent about 45 minutes drooling over her eyewear jewelry! It is gorgeous and fabulous! Denise Solay has been a dancer, actress and travel photographer- giving her a great background in … [Read more...]
Visini- The Totally Strapless Sun Visor. I hate those clamp visors, they give me a headache- Shirley loves them. Here is a great alternative- no more marks on the head, no more headaches- and portable enough to keep in the purse, the car, the golf bag, the beach bag. This is a great idea- and one you can sell with your patient's eye health in … [Read more...]
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