The Optical Vision Site

Don’t Forget Denise Solay Designs While In New York At Vision Expo

Denise Solay New Acetates Style #EG828

For the first time I am going into New York early to mix fun and business. One that

Denise Solay Acetates- Style # EG831

combines both fun and business is finally meeting Denise and Dick Solay to visit their showroom in midtown! I can’t wait to see their new collection of Acetate Neck-glasses. If you are from New York or going to New York for Vision Expo, feel free to call Denise at 212.541.8066 to set up an appointment to view her latest eyeglass jewelry collection. Don’t worry it’s close by on West 57th around the corner from the Time Warner Center and Columbus Circle.

The Acetate pieces are a bolder look and I think both men and women can wear them. They have the advantage of being lightweight, yet the dramatic look makes a nice accessory eyewear piece.

Novelty Eyewear- Opportunities For Eyecare Professionals

I’m sure many of you have purchased or been given novelty eyewear at some point in your life. What I like about the novelty eyeglasses business-it’s fun! For the eyecare professional, it can provide additional opportunities to make non-managed care money. There are several ways you can use it- as fun display material, I can envision a window decorated with all sorts of novelty products! For special events, holidays, plus saving your customers time. Of course you don’t want to put an Rx in the lenses, these are just for fun and great impulse buys!

Our picks for The Top Novelty Eyewear

Can Can Eyewear

Big Mouth by Giantvintage.com

Cobra Snake Glasses

Six Shooter Eyewear

Trucker Girls

Rock And Roll Eyewear

Rock And Roll Star Hero Blue Guitar Glasses Sunglasses available from Amazon, who also has a ton of party eyeglasses, just plug in Party eyeglasses into the search.

Sources:

Goggles and Glasses

Shades of Fun

Kate Hudson Setting New Fashion Trends-Opportunities For Eyecare Professionals

Reproduced from National Jeweler 1/25/2010 Photo by Kevin Mazur/Wire Image, courtesy of Diamond Information Center.

At the 16th Annual Screen Actors Guild (SAG) Awards, Kate Hudson, noted actress wore Cartier diamond jewelry including a diamond waterfall down her back! Once again setting new fashion trends. Denise Solay, ahead of her time, introduced her Monkey  On Your Back Eyewear Jewelry way back in early 2009. The only difference, Monkey On Your Back dual purposes as eyeglass holders. A very sexy way for a women to dress up and accessorize her dress and eyewear for any type of event.

Personally, I love the concept of a beautiful piece of jewelry down the back, especially if it has a dual purpose. There is nothing worse when you are dressed up, the eyewear doesn’t match and you can’t read. We women end up fumbling around in our purses for a pair of glasses, taking them on and off, leaving them behind (I think I have lost about 5 pair of sunglasses that way) just for the sake of vanity! Worse yet, we carry around one of those small purses which are large enough for a lipstick, so where do you put your eyeglasses? I don’t know about you, but when I go out, my necessities: sunglasses, eyeglasses, lipstick, business cards, wallet, keys, flashlight, cleaning cloth, pens. (I have eliminated 2 pair of glasses to 1 because I got the  imbedded magnetic clip ons that Eyenovate and Santinelli developed) But still it’s a hassle with a small purse.

Denise Solay- Monkey On Your Back Eyeglass Jewelry

The other thing I really like about the Monkey on the Back- it’s a talk factor. The clothing may be old, but everyone will talk about the Monkey. A wearer is sure to get compliments and compliments mean referral business. We all need referral business.

How to sell? Enlarge the Picture of Kate Hudson, put it in a plastic frame and drape a Monkey On Your Back, with eyewear,  around the picture and you can be sure you will get your patients trying The Monkey on. We like it!

To find out more about Denise Solay eyewear jewelry, you can visit her site at Solay Eyes , email her at denise@solayeyes.com or even call 212.541.8066.

Nanofilm Launches Eco Friendly Lens Cleaner

Clarity EcoClens Lens Cleaners made with biodegradable components and packaged in recycled plastic bottle

In response to a growing demand for earth-friendly products, Nanofilm is launching Clarity EcoClens Lens Cleaner. The new product, a solution made from biodegradable components in a 100% post-consumer recycled plastic bottle, gives consumers the advanced cleaning they expect from Clarity. The bottle is silk-screened to eliminate label material and shipped in 100% recycled cardboard cartons.

Valley View, OH (Vocus/PRWEB ) January 30, 2010 — In response to a growing demand for earth-friendly products, Nanofilm, the leading maker of professional lens care, is launching Clarity EcoClens Lens Cleaner. The new product, a solution made from biodegradable components in a 100% recycled plastic bottle, gives consumers the advanced cleaning they expect from Clarity. The bottle will also be silk-screened to eliminate label material. To further reduce environmental impact, the product will be shipped in 100% recycled cardboard cartons.

Eye Care About You Valentine Day Gifts For Girls And Women

Sweetheart Purse Cases by Amcon

I’ve never been much of a heart person, but I know girls are. My nieces wear heart necklaces, earrings and all sorts of stuff with hearts on them. The beauty of wearing hearts, is they never go out of style. 20 years from now people will still be wearing hearts. Plus visualize this with colorful eyewear and wow, talk about eye-catching displays.

I really like this Glitz Girl Set from Amcon. The eyeglass holder and cleaning cloth

Glitz Girl Gift Set From Amcon

plus the lens cleaner. Nice little package for both girls and women. The other benefit, it teaches people to use lens cleaners and cleaning cloths to use on eyewear. A little preventive care for eyewear.

Pearls are a classic fashion accessory, Hilco offers a nice pearl eyeglass holder. I can see these draped around a eyeglass caddy with a pair of glasses. It tells a fashion eyewear story, and if displayed alluringly, you hopefully will get the full sale of all

Hilco Pearl Eyeglass Retainer

items. These would be great for mom, grandma or even a favorite aunts.

The important thing to remember the above items are important fashion accessories that you can offer to your patients, while benefiting from the add on sale to boost your bottom line.

Eye Care About You Valentine Day Gifts For Co-Workers

OptiGreets From Hilco- Another great gift Item

You still have plenty of time to get ready for Valentines Day eye-care gifts for friends, your boss, co-workers or people that you just want to say Happy Valentines Day to without being too ’sweet’. This gifts are great for any event and we recommend you stock them and place them strategically around the office, displayed with eyewear and eyeglass holders.

This is cool from Hilco, Opti-Greets, fun tags to put on a little animal. Great impulse item to put out on the dispensing table or even the check out reception desk. Keep it filled with fun little charms and saying and pick up that extra $10.oo per transaction.

Hilco Eyeglass Holder

I like the Eyeglass Holder Desk Caddy ’s, as a perfect for a boss or teacher, grandparents and anyone who wears glasses. I actually like them so much I have 3 of Optacaddy’s desk caddys. These are perfect for display purposes in an office and really excellent gifts for any events. The Hilco Red coloring is perfect for Valentines Day and also to color coordinate with your eyewear. Remember Red is a power color and peoples eyes immediately go to red, so it will stand out in your dispensary.  The OptaCaddy’s come in white and black, you can get various decals put on but of course Roses for Valentine Day are always appropriate. The reason I

OptaCaddy With Rose Decal

like these Eyeglass holders, because I have glasses strewn all over and this way I put them in the caddy and don’t worry about them getting lost or scratched. Over the years I have given to my aunt, my uncle and my mother various versions of these type of eyeglass holders and they love them.

Bottom line, why let the gift shops get the VD dollars. You have a captive audience, who don’t have the time to shop, why not let them shop at your office.

Eye Love You Valentine Day Eyecare Gifts

Denise Solay Designs Trois Spirale

Jewelry is the ultimate gift to give for any occasion. You too can offer extravagant eyeglass jewelry from Denise Solay Designs. Denise Solay eyeglass neckglasses can be worn as jewelry necklaces and eyeglass holders.

Our pick for Valentines Day is the Trois Spirale in white heart beads with Sterling Silver. We love the delicate design pendant, that is fashion forward yet classic. This elegant ‘necglass’ as Denise calls her jewelry is meant for a special someone or even for the person who doesn’t have a Valentine and chooses to treat herself to her own jewelry.

Cool Reading Glasses For Mom – Clic

For those of us who have been in the Optical Industry for a long time it is hard for us to step back and put ourselves into the shoes of a non-optical consumer. My sister is here visiting and she recounted a story to me about her “Mom’s Cool Reading Glasses” experience. It is a fun story and helps you step out of your shoes and into the optical consumer’s shoes, in a helpful way. Enjoy:

MOM’S COOL READING GLASSES BY HAZEL PLATZER:

Dr Sid from CSI NY, wearing Clic eyewear

My kids think their aging mother is a permanent embarrassment. This only gets worse when I get to the point where I need reading glasses. My son realised this inevitable moment had come when he had to get me out of Disneyland. Darkness had fallen, I discovered I could no longer see the map and we were lost. He was only 12 but I found out he had very good map reading skills and much better eyesight than me. It’s taken me a few years to really admit to myself that I need to carry a pair of reading glasses around with me all the time; like everyone else at this stage of life I can never find them even if I’ve remembered to bring a pair.

Samuel Jackson Freedomland wearing Clic eyeglasses

My next problem was finding a pair I liked and a way of attaching them to myself which wouldn’t further fuel my kids’ unpolitically correct ageism. I was sure that glasses on a chain would only make them more unkind. Also, even though my kids think anyone over 25 qualifies for euthanasia, I do still ride a bike and there’s only room for one chain on a bike as far as I’m concerned.

To my great delight I discover the sporty looking CliC readers; instead of a chain the frames have a built in neck piece made of molded nylon which is firm and flexible. In addition the frames snap together at the bridge holding the lenses together with a neodymium magnet. You can pull them apart when not reading and leave them to hang round your neck. I get a pair, pausing only to choose from a very wide range of colours, diopters and photo reactive tints as fast as I can, and await a response from my kids. They are a little unsure at first. They’ve never seen a pair before and at first they consider putting me into unfashionable nerd category and Ugly Betty crosses their minds. Then I am redeemed when they spot Dr. Sid Hammerback wearing them in CSI NY and Samuel Jackson in Freedomland.

Then I find out the magnet will hold at 100 mph but think at my age I’m not going to be going that fast. You can go even faster with the CliC Goggles. Check them out on Ron’s Optical website.

Source Pictures: Impulseclics.com