The Optical Vision Site

Reflector EyeBrows Protects Wearers At Night Or Just Looks Weird

These are a trip, especially with winter hours coming up. Reflector Eyebrows, will help keep you safe-  just put these on your eyebrows for outdoor activities at night and people will be able to see you-a little extra protection along with reflectors on clothing and shoes. Just in case you don’t want the eyebrows, they do offer reflectors for the face as well.

I can see this particularly when exercising in areas where there is little or no lighting. Just stick these on for a little protection.

Even if exercising at night is not your thing, still makes a great party present or a fun thing to wear for Halloween.

From FaceProjects.

Denise Solay’s Travel Adventures Inspire Graffitti Eye Jewelry

I don’t know if any of our readers have ever met Denise and Dick Solay, of Denise Solay Designs if you haven’t, I highly reccomend you do so next time you are in New York and ask them about their travel adventures- you will be amazed and inspired to visit the world. Denise and Dick just came back from their latest adventure in Morocco, Yemen, Burma, Ethopia, India and Algeria- and sent us beautiful pictures as well as her Travel Graffiti Inspired new eyewear jewelry. Below is her creative inspiration story:

Travel Pics By Denise Solay

During our trip to Morocco last month I became fascinated with the ancient walls of the derb (street) that our riad (small hotel) was located on in Marrakech. I began taking photos of those and others  because of the fantastic textures and colors. (I was a travel photographer before I was a jewelry designer.) Then, I started noticing some of the interesting graffiti that was touting everything from directions to soccer team rivalries.

When we traveled to Essaouira, a picturesque fishing port on the Atlantic coast, the ancient doors added to my growing repertoire of abstract images. A few of which you can see below. (Top 2 rows are from Marrakech. The bottom 2 were from Essaouira.)

When we returned home and I started sorting through all the photos, I realized that a lot of the colors and textures were very similar to many of the exotic, semi-precious stones that I use in my Jewelry and Eyewear Jewelry. Having just spent almost a month soaking up sun, color, and, of course, their wonderful wine, my creative juices were bubbling over.

I started matching stones to a few of the photos to see if the glimmer of an idea that was beginning to form had any validity. I believe that the resulting pieces have an energy and a richness of texture rarely found in jewelry today. Below are two of my first, very special, one-of-a-kind, Eyewear Jewelry Necklaces. I’m calling this budding collection GRAFITTI IMPRESSIONS. Each piece comes with a framed copy of the photo that inspired it.

Graffitti Impressions: Savoia

Graffitti Impression- Torre Del Greco

I wish I could show all the pictures they sent from their travels and can’t wait to see the latest series and hear all about the trip. For more information feel free to contact Denise or Dick Solay at denise@solayeyes.com or visit her website @ Solay Eyes

Eye How To Sell High End EyeGlass Necklaces

I was speaking with Denise Solay Designs about how to sell upscale and luxury Eyeglass Necklaces and then came across this video, which is a perfect demonstration on how to romance and sell  eyeglass accessories as jewelry.

Note the verbiage- ‘for jewelry mavens, why wear funny little granny cords, it’s a glamorous way to wear eyewear. Watch how they handle the necklace, like its a valuable piece of jewelry and then go on to demonstrate how to wear and what it looks like on the wearer.

The best part, is answering the objections in advance: You wear it at work, you wear it with readers….

I think you get it, well I learned something about selling high end accessories and I hope you did too.

Rewarding Kids For Being Good At Eyecare Offices

Flicklets- Baseball Charm available from Rons Optical

I actually read all of our Twitters- the other day- COVD re-tweeted this great story from Bright Eyes Tampa on how a mother rewarded her kid with Flicklets for finishing her Vision Therapy.

COVD RT @BrightEyesTampa: @Ficklets Thanks, Ros! A mom is giving her daughter Ficklets as a reward for finishing vision therapy this week! ;_about 2 hours ago via HootSuite

I can remember back to those days at the dentist- I was one of the kids who loved to go to the dentist because when I was good I got to go visit the ‘Treasure Chest’ ( 12″ Treasure Chest available at Amazon) and pick out a gift. Think about it-kids all like gifts. And Ficklets, eyeglass charms are a perfect gift to give kids for ‘Being Good’ at an eyecare office. Not only that, charms are one of the hottest fashion accessory trends today- giving away an eyeglass charm can bring you in new patients, keep those kids (soon to be myopic -presbyoptic adults) coming back with good memories. Fortunately Rons Optical is now carrying Ficklets, so you can combine your purchases with all their other Eye Candy

Animal Eyeglass Holders From Hilco

The eyecare professional has lots of eyeglass- accessories to put in the Eye Reward Chest for kids and teens besides Flicklets. Both Amcon and Hilco has a nice assortment of eyeglasses retainers (good for kids) and fun desk eyewear caddies for kids. Kids, especially girls like boxes and special places to put their treasures in- fun boxy eyeglass cases are perfect for that need.

Whether or not you offer kids eyewear, you definitely want the parents. How many times has a patient come in and not able to ‘complete’ the process from chair to dispensary due to an unruly kid? I have seen it many times, and once that patient walks out the door, it is hard to get them back. So offering a nice ‘gift promise’ to the kid just might make your patient’s day and give them a welcome relief from that kid who just had to make a scene.

Seascape eyeglass holders from Amcon

Rewarding kids (adults) for good behavior has the added benefit of superior customer service and can be an excellent form of word of mouth referrals- parents to parents, kids to kids- What more could you ask for?

Accessorize with Eyewear by Fitovers

Glides Brushed Horn

Camel Gold Stud Belt with

It is very important to know your target market so that your marketing strategy and product lines all work together. Eyewear customers will leave an optical store very quickly if they do not immediately see product that is appealing to them. Good merchandising is key so that the eyewear customer can recognize that the product on display fits with their lifestyle and persona.

Here are a few pictures of  “Accessorize with Eyewear” ideas that Zoomer women looking for Over RX eyewear will relate to in a blink of an eye!

Anna Ibay, Business Development Manager for Fitovers addresses this subject below:

Purple Sandal with

Aurora - Purple Haze

Let’s take the “Female Zoomers”  target market as an example. These are baby boomer women on the go, they are willing to pay more for an over RX sunglass that will make them feel beautiful and match with other accessories, their clothing, and even their hair color. These women have been stylish all their lives and would not even consider buying an OVER RX product that is a bland flat color that makes them feel and look old. “This is Fitovers target market so we have a totally different approach than all the competitors in the OVER RX category”, says Anna. “Fitovers® Eyewear products are not for low vision. Our target market is beautiful women ages 45 to 65 that have progressive lenses in their prescription eyewear. Fitovers Eyewear feature 28 rich fashion frame colors that women in the target market really appreciate.”

Cherry Chain Purse

with Lotus Claret Stripe

Look out for more posts and  pictures of some “Accessorize with Eyewear” ideas that Zoomer women looking for Over RX eyewear will relate to in a blink of an eye!

We would like to see your ideas too!

Thank you Anna Ibay for showing us these. We look forward to seeing more Eyewear Accessory suggestions.

EyeHow To Sell Nanofilm Clarity DeFog Via YouTube

I love YouTube Videos .and I love this video!  An excellent video that demonstrates a product so much that it actually can create a demand ergo- you can sell an excellent eyecare product- We like it alot! This Nanofilm video  promoting Clarity Defog from YouTube can be put on your website or blog, used with EyeStar TV Digital Signage in your reception or dispensing room.

Don’t Forget Denise Solay Designs While In New York At Vision Expo

Denise Solay New Acetates Style #EG828

For the first time I am going into New York early to mix fun and business. One that

Denise Solay Acetates- Style # EG831

combines both fun and business is finally meeting Denise and Dick Solay to visit their showroom in midtown! I can’t wait to see their new collection of Acetate Neck-glasses. If you are from New York or going to New York for Vision Expo, feel free to call Denise at 212.541.8066 to set up an appointment to view her latest eyeglass jewelry collection. Don’t worry it’s close by on West 57th around the corner from the Time Warner Center and Columbus Circle.

The Acetate pieces are a bolder look and I think both men and women can wear them. They have the advantage of being lightweight, yet the dramatic look makes a nice accessory eyewear piece.

Novelty Eyewear- Opportunities For Eyecare Professionals

I’m sure many of you have purchased or been given novelty eyewear at some point in your life. What I like about the novelty eyeglasses business-it’s fun! For the eyecare professional, it can provide additional opportunities to make non-managed care money. There are several ways you can use it- as fun display material, I can envision a window decorated with all sorts of novelty products! For special events, holidays, plus saving your customers time. Of course you don’t want to put an Rx in the lenses, these are just for fun and great impulse buys!

Our picks for The Top Novelty Eyewear

Can Can Eyewear

Big Mouth by Giantvintage.com

Cobra Snake Glasses

Six Shooter Eyewear

Trucker Girls

Rock And Roll Eyewear

Rock And Roll Star Hero Blue Guitar Glasses Sunglasses available from Amazon, who also has a ton of party eyeglasses, just plug in Party eyeglasses into the search.

Sources:

Goggles and Glasses

Shades of Fun