Shirley and I believe The Vision Council is one of the best eycare organizations in the optical industry today. They tirelessly work to provide consumers and eyecare professionals information on optical vendors, eyewear fashions, training and education, they lobby for good laws. They run marketing campaigns such as Check Yearly See Clearly, Eyecessorize and have a FREE Doctor locator on their site. The latest news from The Vision Council:
A 
special vision report was issued in The Wall Street Journal’s December 5 Weekend Edition featuring The Vision Council. A front page advertisement on the report will direct readers to The Vision Council’s online Doctor Locator.
As a result of placing this advertisement, The Vision Council was also allotted editorial space within the report. Tom Abbott, optician and chair of The Vision Council’s Better Vision Institute, was interviewed for the “Ask the Expert” column on the topic of preventive vision care. Additional information from The Vision Council will also be featured throughout the report.
Nearly 800,000 copies of the report hit newsstands on December 5 in the East Coast Edition. The report will also be posted on The Vision Council’s website.
Both Shirley and I will be attending the VCA meeting this week in Florida. What do they do at this meeting. The main focus with all the optical vendors is how to help the eyecare professional. Discussions range from anything from statistics, Vision Expo, reporting and testing such as country of original (keeping vendors honest) lead content in eyewear and testing, education for the eyecare professional, consumer education (huge), all which benefit the optical industry.
Stay tuned for more information live from Florida and the VCA meeting
Similar Posts:
- Grow Your Practice With The Vision Council
- Interview with Rene Soltis – The Vision Council
- Women in Optical – Success Stories
- Building a Successful Optical Practice – Benchmarking
- Doctors Vision Center Interview
Recent Comments