Accessorize with Eyewear by Fitovers

Glides Brushed Horn

Camel Gold Stud Belt with

It is very important to know your target market so that your marketing strategy and product lines all work together. Eyewear customers will leave an optical store very quickly if they do not immediately see product that is appealing to them. Good merchandising is key so that the eyewear customer can recognize that the product on display fits with their lifestyle and persona.

Here are a few pictures of  “Accessorize with Eyewear” ideas that Zoomer women looking for Over RX eyewear will relate to in a blink of an eye!

Anna Ibay, Business Development Manager for Fitovers addresses this subject below:

Purple Sandal with

Aurora - Purple Haze

Let’s take the “Female Zoomers”  target market as an example. These are baby boomer women on the go, they are willing to pay more for an over RX sunglass that will make them feel beautiful and match with other accessories, their clothing, and even their hair color. These women have been stylish all their lives and would not even consider buying an OVER RX product that is a bland flat color that makes them feel and look old. “This is Fitovers target market so we have a totally different approach than all the competitors in the OVER RX category”, says Anna. “Fitovers® Eyewear products are not for low vision. Our target market is beautiful women ages 45 to 65 that have progressive lenses in their prescription eyewear. Fitovers Eyewear feature 28 rich fashion frame colors that women in the target market really appreciate.”

Cherry Chain Purse

with Lotus Claret Stripe

Look out for more posts and  pictures of some “Accessorize with Eyewear” ideas that Zoomer women looking for Over RX eyewear will relate to in a blink of an eye!

We would like to see your ideas too!

Thank you Anna Ibay for showing us these. We look forward to seeing more Eyewear Accessory suggestions.

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