Registration Opened For International Vision Expo West 2017

Alexandria, VA – June, 2017 * – Registration opened, June 12, for *International Vision Expo West 2017 at the Sands Expo & Convention Center in Las Vegas, NV (Education: Sept. 13–16; Exhibition: Sept 14 –16). This year’s event will bring together an expansive showcase of designer eyewear fashions, the latest in medical innovation, and over 320 … [Read more...]

Shamir Introduces Blue Zero

Shamir launches lenses to protect patient’s eyes from harmful blue light    San Diego, CA – June, 2017 – Shamir Insight, Inc. manufacturer of premium Freeform® progressive and single vision lenses, announces the release of their blue light blocking lens, Shamir Blue ZeroTM. Shamir Blue ZeroTM absorbs HEV blue light, offering premium … [Read more...]

Cases For Causes Marketing For Eyecare Professionals

There are a few 'big' optical companies that I think eyecare retailers can learn alot from. One company is Jins! (Marketing Lessons From Jins). One of the great things they do is their program Cases For Causes, that any eyecare professional can do on a local level. For instance in San Francisco, where they opened their Flagship store, they … [Read more...]

Prop 65: New Warning Language Mandatory

As you are aware, Proposition (“Prop”) 65, known as the Safe Drinking Water and Toxic Enforcement Act, sets out environmental regulations regarding toxic chemical substances that businesses are subject to when they sell merchandise in California, or if they are physically located in the state. These regulations serve as a “warning” or “labeling” … [Read more...]

Camel Vision Trivia For World Camel Day

World Camel Day is June 22 and it is a day that is celebrated by scientists and activists the world over. During this time of Climate Change, the Camel is one of the most adaptive animals in the world. It can go days without food and water. Camels have been used for over 4000 years in Asia, Australia, United States and Africa. In the United States … [Read more...]

Eyecare Events: Fundraising for World Giraffe Day

Who does not like Giraffes? These exceeding tall, long necked and mellow animals actually have a special day just for them. World Giraffe Day is June 21st of every year. Sadly do to a variety of reasons, lack of habitat, poachers and more there are only about 100,000 Giraffes left in the wild. When I saw these Giraffe OptiPets, I thought, you … [Read more...]

How To Use The Lensmeter To Read A Spherocylinder Lens

This week, you will learn to use the lensmeter to read the prescription of a spherocylinder single-vision lens, including the sphere power, the cylinder power and the axis. The Learn the Lensmeter kits are available for OpticianWorks Total Access members to check out. Instructions for requesting are in the OpticianWorks lesson on using the … [Read more...]

National Vision Inc. Honors 115 Optometrists

National Vision Inc. Honors 115 Optometrists with Anniversary Milestone Awards During Company’s Annual Continuing Education Symposium in Chicago Chicago, June, 2017 – National Vision Inc., one of the nation’s largest optical retailers, recognized 115 optometrists affiliated with the company for service milestones ranging from five to 25 years at … [Read more...]

Optical Fun: American Eagle Eye Exam

National American Eagle Day is celebrated June 20th of every year. This is an unofficial holiday is sponsored by The American Eagle Foundation. The American Eagle is the United States national symbol and was at one point on the Endangered List, although it has been taken off. Eye Bogglers on Eagle Vision (Source) Bald Eagles have two foveae … [Read more...]

The 60 Minutes Luxottica Show Was Fake News

Back in 2013, 60 Minutes ran an expose on Luxottica, claiming they owned 80% of the eyeglass market and they were basically gouging consumers on pricing (Sticker Shock) This is no more true today than it was four years ago. Today, we just have another term for the piece, “FAKE NEWS. The problem was and still is that we, optical professionals bought … [Read more...]

Seven Up-cycled Eyewear Displays With Music Motifs

I think we know how important music is to us to our peace and sanity. Due to the growth of music in general, not only are Singers getting into the eyewear game, a few eyewear companies are based upon Musical themes. American Eyewear, Black Optical, Initium Eyewear, La Golondria Eyewear, Hydes Spectacles to name a few. A few eyewear companies,  … [Read more...]

WileyX Selected As Small Business of The Year

California Small Business Day™ 2017 Honors Eyewear Company  Known for Superior Visual Performance and Cutting-Edge Protection   Wiley X®, Inc., an innovator in premium protective eyewear since 1987, has been recognized as a “Small Business of the Year” for California’s 16th Assembly District.  Chosen by State Assemblywoman Catherine Baker, the … [Read more...]

Independent Optical Laboratories In The United States

What is an independent? This question came up when people were trying to put together a list of Independent Optical Laboratories. If a lab only offers propriety products are they an independent? Augen as an example. Yet Augen Optics is a family owned and operated lens manufacturer out of Mexico and operates out of San Diego with a lab. If they have … [Read more...]

Fork, Spoon And Knife Eyewear For National Picnic Day

Another Who Knew Holiday! National Picnic Day is June 18 and Fathers Day. Of course we found the perfect utopian. utensil eyewear to wear for a perfect Knife Day. But what to Eyewear out of all these choices? We found from Custom Frames out of Germany, this Fork and Spoon look detachable. Interesting concept, not only could you eat with it, but … [Read more...]

The Modernization of Tura

One of the most prevalent, yet challenging, tasks in today’s ever-evolving fashion landscape, is adapting to the “now”. Conscious of this notion, Tura understands that often times what worked yesterday, might have to be modified to be successful today. Conversely, one might argue that equally important is maintaining the essence of what made Tura … [Read more...]