The Optical Vision Site

BCBG Georgina in Wine Laminate From ClearVision Optical

Eye Heart Red Eyewear : 12 Spexy Styles That Say I Love You

Hopefully you have put in a great selection of RED Eyewear for Valentines Day. When you think about it, what a great gift- that keeps on giving, unlike roses that die in a week or chocolate while healthy and stress relieving can put on those pounds. Our picks for RED Eyewear perfect for Valentines Day. [...]

Goal Setting For A New Office And Old Office

We recently received this email from a new eye doctor: We applaud her for asking this important question as a budding entrepreneur. ‘I recently opened my private practice and I having a tough time setting production goals for myself and team members. Do you have any suggestions on how to go about this?’ Setting up [...]

Vote On Your Favorite Dress Made With Recycled Eyewear

Every year, the Georgia Lions Lighthouse Foundation hosts the Night of Spectacles- a runway show featuring dresses made from recycled eyeglasses. Several of the dresses reside at the McGee Group headquarters in Marietta, GA. This year the McGee Group is giving people a chance to vote on their favorite recycled eyeglass dress and give an opportunity [...]

Edgy Eyewear Advertising

A relaxing session in the hotel sauna turns to embarrassment for one poor chap. Who’s that lurking behind the steam? The new ‘Should’ve gone to Specsavers’ TV advert for Free Varifocal Lenses features world-renowned chef Gordon Ramsay, who’s rendered speechless for once when a naked man wanders into his kitchen in the middle of the [...]

Dynamic Dispensing Tips From Optician Works

We all know that sinking feeling… the one you get when your patient puts on their new glasses and they make a face, or immediately reject their new Rx. Cathy asked if I would begin a monthly post about tips, ideas and trouble shooting Rx problems and glasses changes. So for the next year I’ll be [...]

Harue Marsden OD: Tips on Private Practice

About five years ago, I met this optometrist, Harue Marsden, an associate professor at SCCO (Southern California College of Optometry). The first thing that strikes you about Harue, she carries a huge presence. If you have met Harue, I am sure you will agree, she’s smart, eloquent, out-spoken and dynamic and always on the go! [...]

You Get What You Paid For

One of the things I like about Dan Feldman of dba Designs and Visionaries Group is his ability to see beyond, as in opportunities. He posted this in Facebook and what a great example to use when explaining ‘Why Glasses Are So Expensive. My apology to whomever did this, we would love to give credit and link, [...]

Top Eyewear Mirror Coating Trends 2011

OptiCote, a leader in eyewear lens coatings sent us their top mirror coating for 2011 and 2010 Michael Bellomo says ‘I am often asked what are the top selling mirror colorations. The answer rarely varies. For those of you who would like to know here is a list of the top twelve selling mirrors for [...]

Swedish Eyeglass Commercial

I can’t remember if I did this before, but here is our little optical fun for the day, Swedish Eyeglass Commercial Optical Fun Today was sponsored by Vision West, optical buying Group. For over 23 years, Vision West has helped service and support the independent eyecare professional. To date we have given over 8 million [...]

Kermit And Grover The Sunglass Salesman

Our OptiFun for the Day: Grover sells Kermit the Frog sunglasses, Even Grover knows the benefit of good sunglasses.

Incredible Eyefographic: Doctor’s Tech Tools

Great infographic on doctors tech trends, who is using what, where and and why. This Easy to read infographic is from Spina Bifida . Interesting information how doctors of all types are embracing the digital age and social media. ++ Click to Enlarge Image ++ Image Source: SpinaBifidaInfo.com

So, Why Aren’t You In Jail?

An optometrist was very eager to give me his opinion on “selling”. His attitude was that “selling” cheapens and degrades the profession of optometry. Optometrists and their staffs should not be salespeople. Optometrists should be the best doctors they can be and their staffs should be a reflection of that. Agreed! 100%!! Optometrists should be [...]

Opti-fun Horn Rim glasses

Thank you to Santinelli International and Nidek for sponsoring today’s Opti-fun Horn rim glasses post. Santinelli has a wide range of tracers each offer a variety of features and benefits for processing all kinds of eyewear frames from vintage horn rims to complicated custom designs. Individual right and left tracing ability, the LT-900 traces 32,000 [...]

Free Form Lenses – Marketing to Consumers

We recently received this email from a consumer: “I am unable to find anyone advertising Free-Form optometry services. Has anyone been trained to deliver this new technology? If, so can you recommend a provider near Gardena, California 90249. Please advise, thanks.” We have blogged on this subject before: “Optical Lens Technology is Not Reaching Consumers”. [...]

eyeHow – Delegating Successfully

According to the US Government these New Year’s resolutions are popular year after year. One of my resolutions this year was to get better at delegating and when I looked at this list I thought, hmm, I could actually achieve nearly all of these as well if I got better at delegating: Drink Less Alcohol [...]

Optical Fun: Customer Wants Adjustment

Customer wants to get her frames adjusted although she didn’t get her glasses at the optician. I am sure you have had this happen to you! Won’t embed click this link

Medical Students To Wear 3D Glasses For Anatomy Classes

We’re all familiar with the 3D glasses by now. But now the 3D technology is also going to be uses to teach medical students about the anatomy of the human body. At the New York University School of Medicine, students now can navigate through a virtual body using a computer and 3D glasses. They can [...]