The Optical Vision Site

Seen And Green Eyewear For St. Pat’s And Earth Day

You can’t just carry 2 or 3 pairs of green eyeglasses. There are so many different shades of green from olive to lime goes differently on each person. In decorating for St. Patricks Day and continuing on, use some green props such as plants (good for the air), tiles and fashion accessories to accent your ‘GO GREEN’ decor. You can keep the green theme throughout April because April 22nd is Earth Day. Put the green into your pockets by enhancing the displays so your patients purchase mulitple pairs.

Ete Green and Blue With Feathers

One of my personal frames from Ete with the feathers, I also have the yellow feathered ETE as well. I cannot wait to get this. The green will pick up the color of my eyes and maybe I won’t have to wear makeup! You will be able to recognize me by the picture, because this is what I will look like at Vision Expo, especially if I find some purple flowers. BTW, you can also purchase the matching bracelet with feathers. Beautiful accessory item, that is a nice little add on sale. Again putting some green into your pocketbook.

For those who think this is a little bright, I like the Tura style B 831 with subtle shades of  olive tortoise and

Tura B 831 in Olive

just enough of a touch of green to introduce color to your patients getting away from boring brown. I do not know why people wear brown, it is not the most flattering color for most people to wear. Sometimes I think everybody’s mother told them to buy brown. My motto is to never wear brown again, especially on my face! Classic retro shape, excellent choice for sunglasses, deep enough for any progressive lenses.

Eyes Of Faith Style 1008

Eyes of Faith, purpose driven eyewear with a cross as part of their decor. In olive, even men can wear this frame.  Style 1008. When you are reviewing their site, check out their new video!

Don’t Forget Denise Solay Designs While In New York At Vision Expo

Denise Solay New Acetates Style #EG828

For the first time I am going into New York early to mix fun and business. One that

Denise Solay Acetates- Style # EG831

combines both fun and business is finally meeting Denise and Dick Solay to visit their showroom in midtown! I can’t wait to see their new collection of Acetate Neck-glasses. If you are from New York or going to New York for Vision Expo, feel free to call Denise at 212.541.8066 to set up an appointment to view her latest eyeglass jewelry collection. Don’t worry it’s close by on West 57th around the corner from the Time Warner Center and Columbus Circle.

The Acetate pieces are a bolder look and I think both men and women can wear them. They have the advantage of being lightweight, yet the dramatic look makes a nice accessory eyewear piece.

Social Media-Eyez Eyecare- Using Social Media For Lead Generation-FREE

We have mentioned in the past FREE webinairs that you can attend to learn about Social Media. Hub Spot is one of our favorite places to go for FREE information on social media. This webinair is as applicable to bloggers, optical sales reps, optical vendors, eyecare professionals and their eyecare staff and  trade press  This is one of the webinairs we attended, it is about 1 hour long and is full of useful information.

Elton John Eyewear Sold At Auction

Thousands have been paid for some some Sir. Elton Johns Eyewear” (www.nytimes.com/1988/09/07/arts/pop-ephemera-auction-elton-john-s-collection.html?pagewanted=1)

Public interest seemed strongest in the daytime sale, which featured Mr. John’s collection of rock memorabilia and his flamboyant costumes and eyeglasses.

Elton John Eyewear that lights up

Bidding was particularly keen for the more than 50 pairs of Mr. John’s elaborately decorated spectacles. The Hard Rock Cafe in Los Angeles, which purchased more than 20 items today, paid $16,830 for a battery-operated pair that light up and spell Elton. Nearly all of the eyeglasses topped $1,500, including a damaged pair of rhinestone-lined frames.

Angelo Mazzonetto, whose Italian company Safilo makes spectacles, purchased more than eight pairs, including a $4,114 pair trimmed with feathers, for his company’s eyeglass museum. ”But the piano-shaped frames, which I wanted, were too expensive,” he said. They sold for $3,927. A Disappointed Look-Alike

Mitch Phillips, an automobile parts salesman who traveled here from Cleveland for the sale, was

Elton John The Piano Man

also disappointed by the high prices. Dressed for the occasion in an Elton John-esque suit, straw boater and big eyeglasses, he made do with three color photographs of the singer in concert for $710. ”The sunglasses were more than I could afford,” he said.’

Common Questions on Mirror Coatings By Opticote

Opticote For Glare Reduction

Mirror coatings are increasing in popularity and many questions have arisen as to what and when you can apply. Mike Bellomo at Opticote has some answers to commonly asked questions. If you have any more questions, please make a comment at the end of the article and he will respond.

You may have some questions about Mirror Coatings from time to time and we don’t want unanswered  questions to prevent you from providing your customer with the very best sunwear and customer experience that they can have.

Can You apply a Mirror Coating to a Polarized Lens?

Absolutely, it’s important to understand a mirror coating reflects light away from the eyes. The properties of a polarized lens coupled with a mirror coating are enhanced, further reducing all levels of glare. Always understand your customers lifestyle when suggesting the proper mirror coating. Maybe it’s a flash or a solid mirror, possibly a gradient or double gradient serves them best? Even better two pairs of sunglasses to match their lifestyle.

Can you tint a Polarized lens darker?

Tinting a Polarized lens darker in never recommended, heat may cause the lens to de-laminate. Again the solution is a mirror coating which reflects bright sunlight from reaching the eye. This reduction coupled with backside anti-reflective provides the wearer un-matched protection and comfort from harmful UVA/UVB rays that result in eyestrain and fatigue.

The sample doesn’t match the lenses we provided you, why is that?

Several factors could cause the difference. They range from different materials, base color, lens curve, incompatible manufacturers hard-coat. Also each coating company may have a slightly different color standard for that specific mirror coating as well as the color tint that is applied. Matches generally are usually pretty close, and exact match is in the eye of the beholder.

I have already applied a backside AR, can you apply a Mirror coating?

Unfortunately the answer is no. The pre-coating cleaning will harm the backside AR. We strip the lens thoroughly, clean it and then coat it. Same holds true if a lens is mirror coated and then at a later time or date backside AR is asked to be added.

Can you apply a Mirror coating to an edged lens?

Yes to edged or uncuts. Take direction from the frame style. Recommendation for rimless frames is uncut lenses as any clamp marks will cut out and the mirror coating will stay intact with proper padding when cutting lens shape and drill holds. Lenses that fit into frames, edged lenses are the choice.

Written by Mike Bellomo, Director of Marketing and Sales from Opticote. If you have any question please contact Mike at rxsales@opticote.com. Opticote is a premier coating laboratory

How Good is Your Website? Free Ratings

Hub Pages Website Grader

One of the places I go to check how good our website is doing is websitegrader.com. Websitegrader is a free seo tool from Hub Pages, that measures the marketing effectiveness of a website or blog. It’s easy to understand and basically grades your website on a scale of 100 and provides helpful hints on how to improve your site.

There is some controversy as to whether they are effective or not, but this is a free tool that provides you a quick evaluation of your site so you can implement changes to make your site seen. We started incorporating changes about 6 months ago.  It was 68 then and now it’s 92! As our grading has gone up so has our hits and subscribers.

What I know- it’s easy to use, it’s free, it’s takes a few minutes and what do you have to lose?

More and More Free Stuff At Vision Expo East

The Free Stuff keeps rolling in! Make sure you take 2 suitcases with you to Vision Expo East.

I know where I will be at 4:30 everyday at Signet Armorlite for FREE Massages! Signet Armorlite’s booth LP1366  is celebrating a   newly introduced KODAK Lenses with Anti-Fatigue Technology.  And be sure to visit the booth anytime between 10:30 and 4:00 (3:00 on Sunday) to relieve some of your trade show fatigue as well.

FYSH Eyewear

From Classique Eyewear - Fysh UK and KliiK denmark  Receive a FREE GIFT with your purchase of 18 or more frames The free gift for Fysh UK is a striking Fysh tote bag The free gift for KliiK is a great KliiK umbrella

New Launch from Classique Eyewear – Evatik Eyewear for men- Opening orders only- Purchase 12 frames and receive a FREE designer Evatik gift with purchase. You may include free shipping with this offer. Purchase 18 frames and receive 1 FREE frame, a FREE designer Evatik gift and FREE shipping.

Elton John Eyewear With Windshield Wipers and Miss Piggy

Elton John was inducted into the Rock and Roll Hall of Fame in 1994 and knighted in 1998. He has been active in the fight against AIDS since the late 1980’s.

In wigs and sparkly Eyewear

Elton John With His Liberty Look

The infamous Windshield wiper Eyewear

Elton John Windshield Wiper Eyewear

In Pink With Miss Piggy

Elton John With Miss Piggy