WileyX Hires Scott Donnelly As Director of Product Development

Livermore, California-based eyewear innovator Wiley X®, Inc. has announced the hiring of Scott Donnelly to serve as its Director of Product Development.  Wiley X, a company that is in 2017 marking 30 years in the performance protective eyewear business, has emphasized growth by developing new products that combine the company’s proven, … [Read more...]

Vision Expo Adds Optical Profit Center Exhibit Space

New exhibit floor space showcases how to differentiate optical businesses by adding and expanding profit centers. Alexandria, VA – February, 2017 –International Vision Expo East, taking place at the Javits Center in New York, NY (Education: Mar. 30–Apr. 2; Exhibition: Mar. 31–Apr. 2), has announced a new show floor destination for eyecare … [Read more...]

1952 Ad: How Much Is Your Vision Worth

We have all seen the infographics, which shows the value of eyewear-vision. For the last 35 years (how long I have been in the optical industry, we talked about many pennies a day.... Where did this all come from? Here is a 1952 Ad which speaks to the Value For Your Precious Eyes, which Demands These 4 Professional Skills... Eyecare for only 3 … [Read more...]

Think About Your Eyes Launches Public Awareness Campaign

Alexandria, VA (February, 2017) –Think About Your Eyes, the vision industry’s national public awareness campaign, launched its 2017 national advertising campaign on Monday, February 13, with an increase in advertising budget and updated advertising placements. Campaign advertisements will run for three quarters in 2017, up from two quarters … [Read more...]

Eyewear Merchandising For Tennis Day

We love it when you can reuse merchandising materials. World Tennis Day is taking place March 6, 2017. A display such as this can be used several times per year. Wimbleton in 2017 is June 27 to Sunday July 10, National Youth Sports Safety Month (April) Sports Eye Safety Month (September) Eye Safety Month (October), The top Tennis window was done to … [Read more...]

A Total Of $12.4 Million Given To COA By Vision West

San Diego, CA – February, 2017 – Vision West (www.vweye.com) – eyecare business and group purchasing resource presented a check to the California Optometric Association (COA) for $203,939 at the recent COA House of Delegates meeting held in San Francisco, CA February 10th, 2017. With this recent check presentation, the financial support Vision … [Read more...]

Billing And Coding Training From Ritecode.com

With Ritecode.com celebrating over 20 years in service in business, we thought it was time we share a very important and hopefully money saving resource Ritecode.com. Ritecode.com has over 135 training products including sample coding exams, recorded video training, and our complete, 80-hour Coding Certification Prep Course. The new … [Read more...]

Employee Appreciation Day Is March 3, 2017

Where would you be without employees? March 3, 2017 is Employee Appreciation Day and a great day to say Thank You. You do not have to break the bank to say thank you, a simple thank you costs nothing. A card or ordering in pizza are very easy and economical ways to show appreciation. … [Read more...]

Rocking it for Optometry Giving Sight At SECO 2017

The all-time favorite “Bad Habits - Eye Docs of Rock” band will be hosting a special benefit concert for Optometry Giving Sight in Atlanta during SECO 2017. The concert will mark the band’s 30th Year Anniversary and will therefore not only be a very special performance, but it will also feature special appearances of key personalities from … [Read more...]

ClearVision Racks Up Company Awards

For the third consecutive year, ClearVision Optical has been named one of 2017’s Best Companies to Work for in New York State. Created ten years ago, these annual awards recognize the best employers in the state of New York.  To be considered for participation, ClearVision had to fulfill specific eligibility requirements and then complete a … [Read more...]

A History of Presidential Eyewear

Presidents Day was created in 1885 to celebrate President George Washington. In 1971 Presidents Day was officially created as part of the 'Uniform Monday' Act to create ways to give the nation's workers more 3 day weekends. Abe Lincoln's Birthday officially is February 12. Other Presidential birthdays in February are Ronald Reagan and Harrison of … [Read more...]

Big Notes For Big Boys

It's Menswear on the Runway for Fall-Winter 2017 time. Looking at the styles, Modern Optical's value collection fits right in. Grunge, larger, retro, layered pieces, it works. It works with murses and mandals, it works with backpacks and beanies, it works with jeans and jockeys.. It works. Because Modern is value priced, why not get … [Read more...]

23 Eyelash Eyeglasses For National EyeLash Day Feb. 19

National Lash Day is February 19 of every year. The day was first started to promote the use of false eyelashes but today we are going to celebrate eyelash eyewear as fake eyelashes can damage your sight. Eyelashes keep dirt and other stuff out of the eye as well as moisturize the eye. False eyelashes do not help in keeping out debris and in … [Read more...]

WileyX Hires Frank Rescigna As VP of Sales

Livermore, California-based eyewear innovator Wiley X®, Inc. has hired Frank Rescigna to serve as the company’s new Senior Vice President of Sales. Rescigna brings with him a wealth of knowledge and experience in the branding, licensing, sales and operations aspects of the global eyewear industry. His long list of accomplishments includes … [Read more...]

11 Red Frames For Valentine’s Day

Tuesday is Valentine's Day, an international day of love. Did you know that the color Red is associated with passion, energy, love and war. Wearing red increases metabolism (good for dieting) will increase respiration rate (passion) and will raise blood pressure (might be good for some). I wonder if that is why Sally Jesse Raphael was known for her … [Read more...]