Vision Expo West 2017 Best Exhibitor Booth Contest Winners

Vision Expo has announced the winners of the Best Booth Contest. Winning booths were voted on by Show attendees, who casted ballots for their favorite exhibitor booth in each of two categories: ‘most creative booth design’ and ‘best use of technology’. The winner in the category of “Most Creative Booth Design” is: Article One, Booth … [Read more...]

Are Mobile Eye Exams Telemedicine?

AOA and others are all fighting the advent of mobile eye exams like this is a new thing. Online eye exams and apps have been around it seems forever or at least for 6-8 years. Back in 2011 this was our list of 19 online 'eye exams: At Home Eye Exams Random Eye Chart iExam EyeXam iChart 2000– Phone and iPod touch Requires iPhone … [Read more...]

Leica Camera Gets Into Spectacle Lenses

Leica Camera AG expands its business activities. From 1 October, the product portfolio of the premium manufacturer from Wetzlar will be adding ophthalmic lenses to its existing portfolio of cameras, lenses and sport optics products. The innovative, high-quality Leica spectacle lenses will be developed in collaboration with Novacel (Essilor) and … [Read more...]

TO DO: Prepare For Q4 2017

The last quarter of any given year is generally speaking where most retailers make their money or year.The same is true for Eyecare Professionals: There are numerous gift giving and gift certificates opportunities. Add in Use it or Lose it Insurance programs, Use it or Lose it Co-op Advertising programs, Cyber Monday, Black Friday, Small Business … [Read more...]

Early Reports At VisionExpo West 2017

Alexandria, VA – September, 2017 – Preliminary reports indicate strong sales across the show floor and a record amount of social media activity as the industry returns from Vision Expo West 2017 in Las Vegas. Crowded events and buying activity remind exhibitors and attendees alike why Vision Expo is the premier destination for shopping and … [Read more...]

True Story: Customer Service At an Optometrist

Years ago, we wrote this article on my friends over 50 are getting shafted by their eye doctors. Over the last year one of those friends (now over 60) has been relating to me her eye doctor issues. I had referred her to a new eye doc about 20 years ago. Over the years, she had complained about his staff and him flirting with staff and … [Read more...]

International Day of Peace Is September 21

A day that we all should strive to have more of is World Peace Day or International Day of Peace. Observed annually on 21 September it is a day dedicated to world peace. A day without war, fighting and violence how great would that be! In honor of this day we have brought to you seven Peace Sign Eyeglasses that you can wear to show solidarity with … [Read more...]

Where to Post What…and When

I have given up trying to figure out when to post on which platform. Basically have set up a system of posting and a daily time to review all posts. But things change and after reading this helpful tips from Shamir.. I might have to re-evaluate again!  Shamir has some fantastic insights from their Vitamin See Blog that we highly recommend you … [Read more...]

4 Happy Talk Like A Pirate Day Jokes

September 19 is Talk Like a Pirate Day. We have pulled together four Pirate-Eye jokes to have a little fun on this day. … [Read more...]

How to Reward Employees When Cash is Tight

The end of the year is in sight, employees may be expecting a bonus for all their hard work.But it may be hard to do for employers when times are tough. We are in an economic squeeze so for many optical businesses it is harder to give out employee bonuses. However,this is not the time to stop recognition and rewards programs. When times are hard … [Read more...]

Optometry Giving Sight Hosts Twitter Chat For World Sight Day

September, 2017—Children’s eye health is the focus of a Twitterchat to coincide with the 11th annual World Sight Day Challenge on World Sight Day, Thursday October 12, 2017. The Twitterchat, aimed at parents and eye care practitioners around the world, will take place from noon–1:00 p.m. ET, and is hosted by Optometry Giving Sight.  Helping to … [Read more...]

Charmant Launches New Eddie Bauer Eyewear For Fall 2017

Eddie Bauer is an active, outdoor brand recognized for offering premium-quality outerwear, apparel, footwear, accessories, and gear. For almost 100 years, Eddie Bauer has been inspiring and enabling people to live their adventure. Eddie Bauer Eyewear continues this tradition, providing quality prescription eyeglasses and sunglasses for all of … [Read more...]

How To Create A Drama Free Environment

Several weeks ago, I was having this same conversation with an architect friend who decided the worst part in running his own business: he spent more time managing drama than he did in the creative process. If this is happening in your office, read this great advice from Doug Fleener. "Two things are hard on the heart - running upstairs and … [Read more...]

Optical Fun For National Chocolate Day

September 13 is National Chocolate Day in the USA. A day that many of us welcome with anticipation and stockpiling your favorite chocolates. Unfortunately Harold needs and eye exam as he mistakes a bar of chocolate for a TV remote. … [Read more...]

Should You Barter for Optical Services?

Today is a swapping or bartering economy. You can swap anything from homes to clothes. But should you swap for eyecare services? There are pros and cons to bartering and tempting if you probably have patients that offer services that you could use in exchange for eye exams- Tasks such as office cleaning, garden or lawn work, receptionist, insurance … [Read more...]